Sr. Strategy Lead, Mobile App

Be part of an amazing story.Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.Job OverviewThe Senior of App Strategy will lead the vision, strategy, and execution of Macy’s app growth and engagement roadmap, ensuring the Macy’s app delivers a best-in-class, personalized experience that deepens customer connection and drives measurable business impact. This role will own strategies that increase app adoption, activation, frequency, and retention, creating seamless, data-informed experiences that connect customer, marketing, product, and technology priorities across the Macy’s ecosystem.You will serve as a strategic thought partner to senior leadership, shaping the role of the app within Macy’s broader customer strategy. The ideal candidate combines strong analytical and strategic skills with a deep understanding of digital customer behavior, mobile commerce, and engagement frameworks that convert downloads into loyal, high-value customers.What You Will DoLead App Strategy: Define and execute Macy’s end-to-end app growth and engagement strategy, driving downloads, activation, and repeat usage while aligning with enterprise goals for loyalty, personalization, and revenue.Own the App Roadmap: Develop and manage the long-term app strategy and quarterly priorities across acquisition, onboarding, engagement, and retention. Identify key opportunities to evolve the app experience through marketing and product innovation.Advance Personalization in the App: Partner with data science, product, and lifecycle teams to enhance app-based personalization, leveraging behavioral, contextual, and predictive signals to deliver more relevant content, offers, and experiences.Bridge Marketing & Product: Collaborate with product managers, UX, and engineering to translate marketing strategies into in-app experiences that drive measurable engagement and sales performance.Champion Test-and-Learn: Lead experimentation across the app funnel, testing engagement levers such as push notifications, in-app messaging, loyalty integrations, and offer design to optimize conversion and retention.Measure & Optimize Performance: Establish clear KPIs for app growth and engagement. Partner with analytics to build dashboards, quantify impact, and inform ongoing optimization through data-driven insights.Collaborate Across Teams: Partner with Lifecycle, Loyalty, and Marketing teams to align app experiences with customer journeys, campaign launches, and enterprise priorities. Represent App Strategy in enterprise marketing and product forums.Advocate for Our Customers: Maintain a deep understanding of mobile user behaviors and expectations. Ensure all app initiatives reflect Macy’s brand values, deliver a seamless user experience, and drive long-term loyalty.Drive Innovation & Industry Awareness: Stay at the forefront of mobile trends, technologies, and competitive benchmarks. Identify opportunities to differentiate the Macy’s app and elevate its role in the omnichannel customer experience.Skills You Will Need Proven experience driving mobile app growth and engagement through data-driven strategy, user experience optimization, and marketing integration.Deep understanding of mobile app ecosystems, performance metrics, and retention levers.Strong analytical acumen with experience building and interpreting performance dashboards and business cases.Excellent communication and presentation skills, with the ability to influence senior stakeholders and cross-functional partners.Experience partnering with product, UX, engineering, and analytics teams to translate marketing insights into product solutions.Experience leading and developing high-performing teams in a fast-paced, digital-first environment.Familiarity with app analytics tools (e.g., Firebase, Appsflyer, Sensor), MarTech platforms (e.g., Braze, Adobe Journey Optimizer), and A/B testing frameworks.Passion for retail innovation, mobile technology, and delivering exceptional customer experiences.Who You Are Candidates with a Bachelor’s degree in Marketing, Business, or related field (or equivalent experience) and 6-8+ years of relevant experience in app marketing, personalization, CRM, or loyalty strategy are encouraged to apply.Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel.Able to work a flexible schedule based on department and company needs.What We Can Offer YouJoin a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. Some additional benefits we offer include:Merchandise discountsPerformance-based incentivesAnnual merit reviewEmployee Assistance Program with mental health counseling and legal/financial adviceTuition reimbursementAccess the full menu of benefits offerings here. About UsThis is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives. Join us and help write the next chapter in our story - apply today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Full timePosting Date: 2026-07-06