Community Engagement Coordinator

Rocklin, CA

Full time

R263996

Community Engagement Coordinator

At Bass Pro Shops, we’re more than a retailer; we’re a community of passionate outdoors enthusiasts dedicated to inspiring everyone to love and conserve the outdoors. From fishing and hunting to camping and boating, we provide the gear, expertise, and experiences that help create unforgettable outdoor adventures. As part of America’s leading outdoor company, you’ll join a team where teamwork WINS, innovation meets tradition, and your work helps connect millions of people to the great outdoors. Whether you’re starting your career or looking to grow, Bass Pro Shops offers an environment where service, collaboration, and a love for nature come together to make something truly special.

ABOUT THE ROLE - Your Next Big Catch!

Turn your passion for boating, fishing, and the outdoors into a career. As the Community Engagement Coordinator, you will support both the Tracker Marine Boat Center and Bass Pro Shops retail location by creating engaging content, managing social media channels, and coordinating events that drive customer engagement, brand awareness, and sales opportunities.

This is a unique opportunity to bring the Tracker Marine and Bass Pro Shops brands to life through storytelling, community engagement, and unforgettable outdoor experiences. You'll have the opportunity to shape local content strategies, showcase new products, connect with outdoor enthusiasts, and make a measurable impact on store traffic and customer engagement.

WHAT YOU'LL BE TRACKING (Essential Functions)

Social Media Content & Brand Engagement

• Develop and execute social media content strategies that showcase Tracker Marine and Bass Pro Shops products, experiences, promotions, and outdoor lifestyles.

• Create, edit, and publish engaging photo and video content across social media platforms, including customer stories, product demonstrations, conservation initiatives, and in-store experiences.

• Spend time in-store, at local lakes,communityevents, and outdoor experiences creating content that inspires customers to get outside and enjoy the outdoors.

• Manage social media communities by engaging customers, responding to inquiries, monitoring trends, and identifying opportunities to increase awareness andengagement.

• Support relationships with local influencers,communitypartners, and outdoor advocates to expand reach and drive traffic.

Event Planning & Execution

• Coordinate and execute promotional,community, and signature Bass Pro Shops events in partnership with store leadership andcommunitypartners.

• Support events including boat demo days, fishing clinics, customer appreciation events, seasonal promotions, conservation programs, and holiday experiences including Santa's Wonderland.

• Manage event logistics, promotional campaigns, live social coverage, and post-event recaps to maximizeengagementand lead generation.

Additional Responsibilities

• Track and report social media, event, and lead-generation performance metrics.

• Assist with email, website, and other marketing communications as needed.

• Stay current on boating, fishing, outdoor recreation, conservation topics, and market trends.

• Collaborate with Pro Staff, store teams, and corporate marketing partners to execute local marketing initiatives.

• Represent Tracker Marine and Bass Pro Shops in a professional and positive manner at all times.

• All other duties as assigned.

GEAR YOU'LL NEED (Experience/Qualifications)

• Passionate about boating, fishing, camping, hunting, or outdoor recreation.

• Experience creating content for social media platforms, either professionally or through personal projects, with the ability to learn new tools and trends quickly.

• Experience creating and editing short-form video content using tools such as CapCut, InShot, Premiere Rush, or similar platforms.

• Strong understanding of social media platforms including Instagram, Facebook, TikTok, and YouTube.

• Excellent verbal and written communication skills.

• Experience with Canva, Adobe Creative Suite, or similar design software preferred.

• Enjoys balancing creativity, event coordination, and customerengagement.

• Excited by opportunities to build and grow a local outdoorcommunity.

WHAT YOU WILL BRING TO THE ADVENTURE (Knowledge, Skills and Ability):

• Comfortable appearing on camera and engaging with customers andcommunitymembers.

• Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.

• Self-motivated with the ability to work independently and as part of a team.

• Valid driver's license with the ability to travel locally for events and content creation.

• Retail, marine, marketing, hospitality, or event planning experience preferred.

• Ability to lift, carry, and move items weighing up to 50 pounds.

• Successful completion of a pre-employment drug screening required.

TRAVEL REQUIREMENTS

• Local travel required for events, content creation,communityoutreach, and promotional activities.

• Approximately 10–20% travel.

If you're passionate about creating content, connecting with outdoor enthusiasts, and helping customers discover their next adventure, we'd love to hear from you. Join our team and help tell the story of the brands that inspire millions of people to Enjoy, Love, and Conserve the Great Outdoors.

Starting Pay Rate: $21.00 - $23.75

Full Time Benefits Summary:

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

• Medical

• Dental

• Vision

• Health Savings Account

• Flexible Spending Account

• Voluntary benefits

• 401k Retirement Savings

• Paid holidays

• Paid vacation

• Paid sick time

• Bass Pro Cares Fund

• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.

If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at View email address on click.appcast.io.

Bass Pro Shops

About Bass Pro Shops

Bass Pro Shops ( is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops joined forces with Cabela’s ( to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group ( , offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge ( , America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”