Associate Director - Marketing and Communications

Associate Director - Marketing and Communications Required Qualifications A Master’s degree At least 5 years of progressive, full‑time work experience in residential life, student affairs, or a related field. At least 3 years of experience supervising staff. Proficient in Adobe Creative suite (Photoshop, InDesign, Illustrator, etc.) and Microsoft suite. Experience working in marketing, communications, or graphic design‑related fields. Preferred Qualifications Master’s degree in communications, marketing, higher education, or related field. Experience working within the higher education setting. Familiarity with housing management systems and student communication workflows (StarRez, ZenDesk, Monday.com, Hootsuite). Experience with photography, video production, and editing. Experience working with digital platforms including websites, social media, and mass communication tools. Experience with customer response, call center management, and guest services. Job Description The Associate Director of Marketing and Communications provides leadership and operational management for the Marketing and Communications, Guest Services, and Off‑Campus Living functional areas as a member of the senior leadership team for both Housing Administrative Services (HAS), and Housing and Residential Life (HRL). The Associate Director is responsible for the creation and strategic oversight of a professional, focused, and intentional brand for HRL, ensuring alignment with the TXST University brand. The Associate Director will supervise the marketing team to design and implement marketing strategies in line with the university’s overall brand strategy and highlight information and engagement throughout HRL while supporting the advancement of Off‑Campus Living outreach efforts. The Associate Director will also supervise the guest services team to implement a housing tour program, including daily campus tours and Bobcat Days, New Student Orientation, housing tours, and special events. The Associate Director will be a critical team member partnering with the Director for Housing Administrative Services and the other unit Associate Director as HAS leadership to implement departmental goals and expand housing’s overall operation. The Associate Director of Housing Administrative Services will report to the Director of Housing Administrative Services. Job Duties Supervision Provide direct supervision to 4 full‑time staff members within marketing, guest services, off‑campus living, and administrative assistant. Provide indirect supervision and functional leadership to 15+ Housing Ambassadors, 5 marketing and photography student employees, and 1 Graduate Assistant for Off‑Campus Living. Establish clear expectations, performance standards, and professional development opportunities for staff, fostering accountability, engagement, and continuous improvement. Marketing & Communications Develop, implement, and assess a comprehensive annual communications and marketing strategy for Housing and Residential Life. Oversee departmental websites, electronic communication tools, and social media platforms supporting the department through platforms such as Hootsuite, Zendesk, Monday.com, Airtable, StarRez, and College Pads. Serve as a member of the departmental move‑in team tasked with collaborating with internal and external stakeholders to ensure a comprehensive marketing and brand strategy within the Texas State Move‑in process. Utilize analytics, reporting, and assessment data to evaluate the effectiveness of communications and to inform continuous improvement efforts. Manage a budget for marketing and off‑campus living involving vendor management, purchasing, and expense tracking to support departmental priorities and outcomes. Ensure all communications initiatives align with Texas State branding, enrollment priorities, and student success goals across the full housing life cycle. Guest Services and Off‑Campus Living Oversee Housing and Residential Life tour program, including daily tours and special events. Indirectly manage desk operations and guest interactions at the main Housing and Residential Life reception desk to provide clear, timely, and student success focused messaging. Assist in the management of annual housing fairs, workshops, and information sessions for students. Collaborate with the Residential Experience team and other campus partners to offer specialized programming to enhance students’ readiness to transition into living off‑campus successfully. Unit Leadership Serve as a member of the departmental senior leadership team in making decisions to impact the full on‑campus experience. Support the departmental leadership team in coordinating and supporting special events for the department and Division of Student Success. Prepare in advance of and actively participate in emergency responses during major events to ensure timely and accurate communication and coordination between the various units and the university. Assist in developing, reviewing and implementing policies and procedures for Housing Administrative Services and the Department. Collaborate with other departmental leadership and key stakeholders to provide insight into occupancy, communication, and facility information to students and parents in a timely manner. Additional duties as assigned. Legal and Required Notices Texas State University is committed to a policy of non‑discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions. Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications. In accordance with federal law, all new employees must complete the Form I-9 and provide acceptable documentation verifying their identity and authorization to work in the United States. Texas State University participates in E-Verify, and employment is contingent upon the successful verification of work authorization. Employees are required to maintain valid work authorization to satisfy the conditions of Form I-9 at all times during their employment and the university makes no implicit or explicit promises to financially support visa or permanent residency applications. #J-18808-Ljbffr Texas State University