Senior Product Manager, US Breyanzi HCP Treater Marketing

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Position Summary: We are looking for a dynamic and commercially savvy marketer to join the US Breyanzi Marketing team in the role of Senior Product Manager, US Breyanzi HCP Treater Marketing. This individual will be a key member of the US Cell Therapy Organization, responsible for driving the day-to-day execution of HCP-facing marketing strategies and tactics that advance the Breyanzi brand. They will serve as the primary lead for field insight gathering and synthesis, playing a critical role in ensuring that marketing execution is rooted in a deep understanding of the HCP landscape and translates meaningfully into the field. The ability to manage multiple priorities simultaneously, partner cross-functionally, and deliver compliant and impactful HCP resources will be essential to success in this role. This individual will report to the Director, US Breyanzi HCP Treater Marketing. Key Responsibilities: Contribute to HCP brand strategy & message development — Partner closely with senior marketing leadership to contribute to the development of HCP brand strategy and core messaging, gaining meaningful exposure to strategic decision-making while translating brand positioning into compelling, insight-driven promotional narratives that resonate with treaters across the Breyanzi customer landscape Execute HCP marketing strategies & tactics — Drive the day-to-day execution of HCP marketing strategies and tactical plans, ensuring all initiatives are grounded in brand strategy, HCP insights, and clinical accuracy, and are effectively pulled through across key channels and customer-facing touchpoints Own label update process & messaging execution — Serve as the primary owner of the label update process, managing the end-to-end execution of messaging updates across HCP-facing assets to ensure timely, accurate, and compliant communication of Breyanzi's clinical profile Primary lead for field insight gathering & synthesis — Act as the key conduit between the field and the marketing team, proactively gathering and synthesizing HCP insights from customer-facing teams to inform promotional strategy, messaging priorities, and tactical execution; directly shaping how the brand shows up in the market Support HCP targeting & segmentation execution — Partner cross-functionally to support the execution of HCP targeting and segmentation strategies, ensuring marketing resources and field efforts are deployed effectively to reach the right customers with the right message at the right time Support asset development & pull-through execution — Contribute to the development of HCP-facing promotional materials and field tools, managing agency and vendor partners through the asset development and MLR review process, and ensuring effective pull-through and activation in the field Manage tactical timelines & budget tracking — Maintain rigorous project management discipline across all HCP marketing initiatives, tracking tactical timelines, deliverables, and budget allocation to ensure resources are delivered on time, on budget, and in full compliance with BMS standards Partner with analytics on HCP performance tracking — Collaborate closely with the Insights & Analytics team to monitor and evaluate HCP marketing performance, interpret data to identify opportunities and risks, and develop actionable recommendations to optimize tactical execution and commercial impact Key Qualifications & Experience: Bachelor's degree required; MBA or other Advanced Degree Strongly Preferred Minimum 4 years of progressive experience in pharmaceutical or biotechnology marketing, brand management, or a related commercial function Proven track record of executing HCP marketing programs with demonstrated impact on commercial performance Hematology, Oncology, or Cell Therapy experience preferred; CAR-T experience is a significant differentiator Experience managing assets through MLR review processes, with a strong working knowledge of FDA promotional regulations and PhRMA guidelines Demonstrated experience gathering and synthesizing field insights to inform marketing strategy and execution Strong project management skills with the ability to manage multiple priorities simultaneously in a fast-paced environment Experience supporting HCP targeting, segmentation, and omnichannel execution in a pharmaceutical or healthcare setting preferred Demonstrated ability to think strategically, drive execution, foster relationships, and build alignment across a matrixed organization Strong analytical acumen with the ability to partner with analytics teams, interpret performance data, and translate insights into actionable tactical recommendations Strong written and verbal communication skills; ability to clearly articulate ideas and recommendations to cross-functional stakeholders Strong scientific acumen, with the ability to comprehend and discuss deep clinical data in the context of HCP communications Initiative, creativity, and proven ability to work effectively in a complex, rapidly changing environment If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. Compensation Overview: Princeton - NJ - US: $137,290 - $166,366 The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include: Health Coverage: Medical, pharmacy, dental, and vision care. Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP). Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support. Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown. *Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program. Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. Supporting People with Disabilities BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to View email address on click.appcast.io. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement. Candidate Rights BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: Data Protection We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations. If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at View email address on click.appcast.io. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley. R1603452 : Senior Product Manager, US Breyanzi HCP Treater Marketing Data Privacy Link We’re creating innovative medicines for patients fighting serious diseases. We’re also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.