Principal Product Marketing Manager

Principal Product Marketing Manager - Release Go-to-Market
Location: Mountain View, CA
Contract About Our Client

Our client is a major, publicly traded financial technology company known for building an integrated ecosystem of software that helps small businesses and self-employed individuals manage accounting, payroll, payments, invoicing, time tracking, lending, and more. Serving customers ranging from solopreneurs to larger mid-market organizations, the company is investing heavily in AI-native, enterprise-grade tools designed for modern finance teams. This role sits within the company's U.S. Marketing organization, on a team focused specifically on mid-market products. Job Description

This role will lead release go-to-market strategy for an AI-native ERP platform built for modern CFOs and finance teams. Sitting at the intersection of Product, Marketing, Sales, and Customer Success, the Principal Product Marketing Manager will own the release GTM process end-to-end, determining how product releases are evaluated, prioritized, positioned, launched, and driven to adoption across the customer lifecycle.
A central part of the role is establishing and operationalizing a scalable release framework spanning Pilot, Beta, and General Availability (GA), including stage gates, readiness criteria, and stakeholder alignment. This person will serve as the central orchestrator across Product, Marketing, Sales, Customer Success, Communications, and Enablement teams, continuously improving release processes and launch effectiveness through measurement and post-launch learnings.
The ideal candidate is a strategic storyteller who can translate product capabilities into clear customer value for CFOs, finance leaders, controllers, and accounting professionals, while also bringing the organizational discipline needed to manage multiple concurrent launches in an ambiguous, fast-moving environment. Duties and Responsibilities

• Own the end-to-end release go-to-market strategy and execution for the product line and related mid-market innovations.
• Define and operationalize a release management framework across Pilot, Beta, and GA, including stage gates, readiness criteria, and launch requirements.
• Establish release tiering and launch governance processes that determine the appropriate level of marketing investment, activation, communications, and enablement.
• Serve as the central orchestrator for release planning across Product, Marketing, Sales, Customer Success, Communications, and Enablement.
• Partner closely with Product Management leaders to understand roadmap priorities and bring customer, competitive, and market insights into roadmap discussions.
• Act as a strategic advisor to Product teams on market positioning, launch readiness, adoption strategy, and customer value realization.
• Translate product capabilities into clear customer benefits, business outcomes, and differentiated value propositions.
• Partner with Product Marketing to define release narratives, messaging frameworks, and launch headlines that resonate with finance and accounting audiences.
• Drive internal readiness and enablement so customer-facing teams can confidently articulate product value and support adoption.
• Define success metrics and measurement frameworks for launches and release adoption, analyzing launch performance and adoption trends.
• Establish mechanisms to capture customer and field feedback and incorporate learnings into future roadmap and GTM planning.

Required Experience/Skills

• 10+ years of experience in product marketing, product management, go-to-market, or a related discipline within B2B SaaS or enterprise software.
• Proven experience leading complex product launches, release programs, or cross-functional GTM initiatives involving multiple stakeholders and product teams.
• Experience partnering directly with Product Management teams to influence roadmap decisions and translate product investments into customer value and market impact.
• Exceptional storytelling, positioning, and narrative development skills, with the ability to turn product releases into compelling customer stories.
• Strong strategic thinking and market perspective, connecting individual releases to broader company strategy, product vision, and competitive positioning.
• Demonstrated success shaping executive-level narratives and partnering with senior leaders.
• Outstanding organizational and program management skills, with strong cross-functional leadership and influence skills.
• Proven ability to align stakeholders across Product Management, Product Marketing, Sales, Revenue Marketing, Customer Success, Enablement, and Communications.
• Ability to drive organizational change through influence rather than authority.
• Excellent communication and executive presence.
• Strong analytical mindset with experience using customer insights, market intelligence, and business data to inform strategy and decision-making.

Nice-to-Haves

• Experience marketing ERP, accounting, finance, procurement, payments, or business management software.
• Experience serving mid-market and enterprise customers.
• Familiarity with launch governance, release management, or product lifecycle frameworks.
• Experience developing GTM strategies across Pilot, Beta, and GA product stages.
• Ability to operate effectively in highly ambiguous environments and bring structure to undefined processes.
• Experience developing innovative GTM motions for early-stage products, beta programs, or emerging capabilities.
• Ability to balance customer demand, product readiness, and business objectives when bringing new capabilities to market.
• Understanding of the Office of the CFO, finance workflows, and accounting personas.
• Experience working within AI, platform, ecosystem, or multi-product solution environments.

Pay & Benefits Summary

• Pay Rate: $87 per hour

Call-to-Action

Ready to own release go-to-market for an AI-native ERP platform? Apply now!


Product Marketing | Release Management | Go-to-Market Strategy | Launch Governance | ERP Marketing | B2B SaaS | CFO Messaging | Product Launch | Cross-Functional Leadership | Enterprise Software