Marketing Automation Manager - CDP

Primary Purpose:Execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs. Work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. Assist in defining company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness. Assist in the development of tools, processes and frameworks to further best practices and deliver impactful email marketing programs.CDP FocusedResponsible for building new Journeys in a Customer Data Platform (CDP), building segments, understanding the data requirements for use cases, data integrity, data quality and data sources involved to build the specific use cases. The resource should be able to independently configure and manage marketing journeys and campaigns.This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.Essential Functions and Responsibilities:Develop, execute, and optimize marketing automation campaigns across channels including email and SMS, ensuring accuracy in content, audience segmentation, personalization, and deployment.Create automated, multi-touch prospect and customer lifecycle programs, including both campaign-based and journey-based experiences.Assist with campaign migration from legacy tools and ensure marketing data is structured and usable within Customer Insights.Provide recommendations and input on goals, objectives, strategy and email best practices.Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics)Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correctStays current on email best practices and marketing technology industry trends to identify opportunitiesKeep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures.Mentor and coach a junior team of marketing automation analysts, providing guidance on best practices, campaign execution, data quality and troubleshootingMinimum Qualifications:Bachelor’s degree in Marketing, Communications or related fieldIn lieu of a degree, an additional 3 years of experience may be considered3 years of experience implementing and managing Marketing Automation programs and technology3 years of experience in Microsoft Customer Insights Journey PlatformPreferred Qualifications:Knowledge of design, build, test, and maintain data segmentations, data integrations and Marketing Journeys and CampaignsExperience in Microsoft Power Automate or Microsoft Dynamics 365Experience with SalescloudAbility to provide guidance and support on platform usage.Ability to work in a fast-paced environment working with multiple stakeholders.Experience managing projects of varying complexity; time and project management are critical skills.Demonstrated resourcefulness, motivation, initiative, and creative problem solving.Understanding of persona-based marketing, targeting and segmentation.Ability to think strategically while also able to “roll up your sleeves” and do the hands-on work necessary to meet deadlines.Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)Must be flexible with the ability to adapt to, and drive change.Collaboration with both onshore and offshore development teams.Marketing Cloud experience along with AMPScript and SQL knowledge is preferredHTML and Adobe Photoshop skills a plus.At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.Compensation:The annual salary for this position is between $77,000-$102,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.Benefits:Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:Medical, dental, and vision insurancePaid vacation, sick, holiday, and parental bonding leave401(k) retirement planLong-term and short-term disability insuranceLife insuranceMoney-saving discounts and financial planning toolsTuition assistance and education coachingCaregiving support and resources for the children and adults in your familyLearn more at at Bright Horizons:At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at View phone number on click.appcast.io or View email address on click.appcast.io. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. #J-18808-Ljbffr