Director, HCP Marketing - HIV
$226.19k - $292.71kGilead
Job Description
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job DescriptionAt Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.
We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Director, you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it.
Responsibilities:
- Drives portfolio strategy and leads elements of HCP execution in the US; aligned with short- and long-term vision
- Lead adaptation of Global assets or de-novo workstreams to meet US HCP customer needs; examples include:
- Development of new campaign(s) and core messaging for products to be utilized in HCP promotion
- Make recommendations for sales rep POA and co-lead development of PrEP HCP Personal Promotions call flow, objection handling, and materials (including IVA) collaborating closely with sales team for flawless execution
- Demonstrated ability to partner with PRC for optimal promotional approach, experience with OPDP review & process is preferable
- Major contributor to sales meeting design, planning and execution—bridging strategy and execution ensuring meeting delivers clarity of direction and motivation for the sales force
- Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels
- Actively collaborate across relevant marketing teams to ensure coordination of messaging and execution among the various teams in the field (as appropriate)
- Contributes to greater PrEP portfolio strategic decisions and makes recommendation on go-to-market choices
- Leads insight generation and builds a holistic and dynamic view of the market using various sources—recommends trade-off decisions
- Adept at developing, executing, and communicating plans based on insights and analysis using multiple data sources
- Selects appropriate marketing and sales KPIs and drives action toward optimal performance
- Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendations
- Keeps current and anticipates changes in the healthcare landscape, in therapeutic area, and with marketing trends and makes recommendations to adapt plans based on insights
- Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets
- Partnering closely with Sales, Regulatory, Legal, Medical, CL&D, II&D, Global, Nurse Educator, and Managed Markets Team, and broader Marketing Teams to ensure a coordinated and appropriate approach to maximize effectiveness
- Evaluate and evolve current approaches and systems (as needed)
- Design and deliver presentations to a range of internal stakeholders and external audiences
- Experience with data driven sales and marketing systems is preferable
- Ensure compliance with all relevant laws, regulations, and policies
Basic Qualifications:
12+ Years with BS/BA
OR
10+ Years with MS/MA or MBA
Preferred Qualifications:
- 10+ years of experience.
- A Bachelor’s degree in marketing or related fields is preferred
- An advanced science degree or an advanced business degree such as an MBA is desirable
- Advanced experience with product lifecycle management is preferred
- Sales experience is desired and a minimum of 3 years in product marketing or advertising
- Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required
- Proven ability to work well as part of a team and in leading teams
- Strong desire and ability to work in a fast-paced and dynamic environment
- Comfortable discussing topics relevant to the HIV prevention space, including sexual health, mental health, and substance use.
- Ability to Travel: up to 25%
People Leader Accountabilities
Create Inclusion by demonstrating the business value of diverse and inclusive teams and embedding equity and respect into day to day people management practices.
Develop Talent by understanding team members skills experience aspirations and potential and providing coaching feedback and development opportunities.
Empower Teams by connecting team goals to organizational purpose removing barriers to execution and enabling cross functional collaboration.
For additional benefits information, visit:
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
For jobs in the United States:
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex , age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact View email address on gilead.yello.co for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.
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