Sales & Marketing Coordinator

Beehive Homes of Stockbridge, a warm and compassionate memory care community, is seeking an energetic and relationship-driven Sales & Marketing Coordinator to support our census development and community outreach efforts. This person will play a key role in ensuring families feel informed, supported, and confident when choosing our community for their loved one.

If you enjoy connecting with people, are organized, and thrive in a senior living environment, this role is for you.

Position Overview

The Sales & Marketing Coordinator is responsible for managing inquiries, entering and tracking lead information in our CRM, giving tours, following up with families, and building strong relationships with referral partners. This role is essential to increasing occupancy and maintaining a positive presence within the local community.

Key Responsibilities

Sales & Lead Management

• Enter all inquiries, tours, and follow-ups into the CRM system accurately and promptly
• Manage and update lead pipelines to ensure consistent follow-up
• Respond quickly and professionally to all incoming leads
• Contact warm leads, schedule tours, and guide families through the decision-making process
• Maintain detailed and organized sales documentation

Tours & Family Engagement

• Provide personalized, informative tours to potential residents and their families
• Explain pricing, services, and care offerings clearly and compassionately
• Build rapport with families, answer questions, and ease concerns.
• Follow up consistently with families after tours

Marketing & Outreach

• Build and maintain strong relationships with referral sources, including:
  • Hospitals
  • Case managers
  • Home health agencies
  • Hospice providers
  • Social workers
  • A Place for Mom advisors
• Represent Beehive at community events, health fairs, and senior resource groups
• Plan and coordinate on-site events that attract prospects and referral partners
• Keep marketing materials updated and available for distribution.
• Participate in social media content creation and community engagement (if applicable)

Internal Collaboration

• Partner with the Executive Director on census goals and occupancy strategies
• Communicate upcoming tours and follow-ups with team members
• Participate in daily standups or sales huddles.
• Provide weekly sales reports

Qualifications

• Experience in senior living, assisted living, home health, hospice, or related fields preferred
• Strong customer service and communication skills
• Ability to build genuine relationships with families and referral partners
• Comfortable with CRM systems or willing to learn
• Organized, detail-oriented, and able to manage multiple leads at once
• Compassionate, professional, and able to represent the community with warmth.
• Self-driven, outgoing, and confident in networking settings

What We Offer

• Competitive pay based on experience
• Supportive leadership and collaborative team environment
• Opportunities for training and professional growth

The chance to make a meaningful difference in the lives of seniors and their families