Director, Growth & Product Marketing

Director, Growth & Product Marketing

About the Company

Global marketplace building scalable product marketing and go-to-market systems

Industry
Internet

Type
Privately Held

About the Role

The Company is seeking a Director of Growth and Product Marketing to establish and lead its product marketing and go-to-market function. The role will shape product positioning and messaging, develop launch strategies that drive awareness and adoption, and create standardized launch and promotion offerings. Responsibilities include equipping the outreach team with sales materials, competitive guidance, and training; leading demand-generation programs; and improving marketing processes and tools. The director will define performance metrics and use results to strengthen adoption, team effectiveness, and program delivery. Candidates should be proven product marketing leaders with experience building scalable programs from the ground up in fast-changing environments. They must be skilled at translating product capabilities into compelling audience-facing narratives and have a track record of developing sales enablement that improves performance. Strong analytical skills, KPI-driven decision-making, and the ability to influence across product, sales, and marketing teams are essential. Experience with CRM strategy, marketing automation, and modern marketing technology is also required.

Functions

• Product Marketing
• Marketing