Demand Generation Manager

Job Description

Our client, a leader in the rewards/fintech space, is seeking a Demand Generation Manager to own full-funnel B2B acquisition and lead generation programs targeting restaurant operators. This role is responsible for driving qualified pipeline through data-driven campaigns, performance marketing, lead nurturing, and cross-functional alignment with sales.

Key Responsibilities:

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• Own end-to-end demand generation strategy across paid media, email, SEO/content, event follow-up, and outbound marketing initiatives.
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• Build, execute, and optimize integrated campaigns that generate qualified restaurant leads and measurable pipeline growth.
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• Develop nurture programs, audience segmentation, lead scoring strategies, and conversion-focused customer journeys.
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• Manage Google, Meta, and other digital acquisition channels with accountability for lead quality, performance, and ROI.
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• Partner closely with Sales, SDRs, Creative, Analytics, and Executive stakeholders to improve lead conversion and revenue outcomes.
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• Lead reporting, attribution, funnel analysis, and performance insights using Salesforce, Marketing Cloud, Domo, and related tools.
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• Utilize A/B testing, conversion analysis, and closed-loop reporting to continuously improve campaign performance and efficiency.
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• Support trade show and event marketing efforts, including post-event acquisition, lead routing, and sales enablement strategies.
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Qualifications:

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• 5+ years of hands-on demand generation, performance marketing, or B2B digital marketing experience.
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• Proven full-funnel marketing expertise across acquisition, nurturing, conversion, and pipeline acceleration. Specialists in only one portion of the funnel will not be a fit.
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• Strong experience managing paid media campaigns, particularly Google Ads and Meta.
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• Highly analytical with the ability to interpret complex data and translate insights into actionable business recommendations.
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• Advanced experience with Salesforce, marketing automation platforms, analytics tools, and campaign reporting.
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• Exceptional communication and stakeholder management skills, with the ability to influence, align, and diplomatically navigate competing priorities.
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• Strong test-and-learn mindset with experience designing experiments and optimizing performance based on results.
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• Experience partnering closely with sales teams to improve lead quality, follow-up processes, and conversion performance.
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Ideal Candidate:

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• Combines strategic thinking with hands-on execution.
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• Thrives in fast-paced, data-driven environments.
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• Brings strong business acumen and emotional intelligence.
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• Can quickly step into ambiguous situations, identify opportunities, and drive results independently.
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This is a hybrid role with three manda