Campaign Manager

Executive Accounts Optimization StrategistOur ideal candidate must have a background in digital marketing with applied experience in PPC and ideally SEO. Candidates must have a minimum of three years working knowledge and understanding of the digital marketing landscape. The Optimization Strategist candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills. An Executive Accounts Optimization Strategist will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations.Job duties may include:Serving as a clients' Optimization StrategistCompleting digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients' performance metrics)Optimizing PPC campaigns in order to increase campaign successUpdating and/or creating pacing reports for campaignsCreating campaigns within our platformProviding weekly/monthly/ad hoc reportingProviding miscellaneous research as neededCreating ads and A/B tests for PPCReviewing keywords and providing feedback on potential keyword strategiesProviding reviews of SEO tasksCompleting SEO reportingJoin client meetings as needed and be comfortable presenting findings and analysis as neededBuild rapport with internal team members through routine and scheduled meetingsDevelop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clientsExecute budgets and strategies to meet specific client goals/needsMonitor, evaluate, and leverage standard processes to manage and improve SEM/SEOcampaign performance across LOCALiQ's publisher networks to determine improvement opportunitiesTroubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clientsDrive campaign ROI and leverage client relationships to assist the sales team in growing accountsIncorporate constantly evolving technologies and processes into the client solution delivery processKey Qualifications:3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent2+ years of campaign management experienceExceptional written and verbal communication skills with the ability to effectively communicate digital marketing conceptsBachelor's Degree in Marketing, Communications, Public relations or related fieldsAdvanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trendsAbility to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needsCreative thinker with strong time management, and organizational skills with exceptional attention to detail