Sales Development Representative

We give strategy the human edge™.

FranklinCovey ( NYSE: FC ) is the world’s most trusted leadership and organizational performance partner that gives strategy the human edge. We help organizations achieve the breakthrough results that matter most. Using proven, principle-centered frameworks and practices, we build high-trust leaders, teams and cultures and help clients translate strategy into consistent execution. For more than 40 years, we have tested this approach with thousands of clients from Fortune 100 companies to educational and government institutions, providing professional services across 160 countries.

To learn more, visit franklincovey.com

Title: Sales Development Representative
Payroll Title: Sales Development Representative
Division & Department: Enterprise Sales
Status: Full-Time Exempt
Reports to: Sales Development Manager
Location: Hybrid – Draper, UT (Anticipated 3+ days in office)
Compensation: Anticipated compensation for this position is an OTE of $76-77k* split 80/20 between salary/commission.

Job Summary

As a Sales Development Representative (SDR), you will establish relationships with potential customers through the early stages of their buyer journey. You will identify, educate, and qualify potential leads to generate new business opportunities that drive revenue growth. With a customer first mentality this role requires active listening, quick thinking, and a growth mentality to address customer needs and build meaningful interactions that showcase FranklinCovey’s unique value proposition. This includes target market penetration, cold calling on CXOs, senior-level executives, following up on marketing-generated leads, webinar and event follow-up, and more.

Essential Job Functions

• Raise awareness and generate interest for FranklinCovey through multi-touch cold calling, emails, and social outreach to prospective customers
• Educate prospects in FranklinCovey’s products, building high-level business cases that tie FranklinCovey’s solutions to customer goals and initiatives
• Identify buyer potential utilizing a defined qualification framework
• Schedule initial discovery calls for Account Executives
• Meet or exceed assigned daily activity minimums of 80-100 activities
• Manage your own book of accounts and set the strategy for effective book management
• Provide constructive feedback on how to improve effectiveness and efficiency within the SDR role to SDR Managers and Sales Enablement
• Collaborate with team members to share and learn from best practices

Basic Qualifications

• High school diploma
• 2+ years of experience in an inside sales position

Preferred Skill & Experience

• 2+ years of experience making outbound/cold-calls
• Ability to ask insightful questions and a keenness for problem-solving across multiple channels.
• You have a high degree of resilience, enabling you to bounce back from setbacks.
• You possess a player mindset; you strive to grow and develop and never back down from a challenge.
• You are a powerful storyteller with the ability to clearly and confidently convey business value across key customers.
• Your work ethic is unmatched- you are self-motivated and know how to utilize your resources and initiative to overcome challenges.
• You're extremely coachable and willing to receive and implement feedback.
• Excellent written and verbal communication skills
• Experience with Salesforce, Clari/Groove, Gong, and SalesNavigator.

Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit for details.

*Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.

Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.

Employer Information
For an overview of our Interview Process, please visit

FranklinCovey is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit for our full Equal Employment Opportunity policies and Nondiscrimination Provision.

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