Sr. Analyst, Affiliate Marketing

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role:

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to digital marketing at Ovative Group can't be found anywhere else. We measure and optimize at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.


The Ovative Group Senior Analyst of Affiliate Marketing position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical and analytical thinking, has a good understanding of affiliate and partnership marketing, and is motivated by driving results for our clients. This role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.


Responsibilities of a Sr. Analyst, Affiliate Marketing:

• Affiliate strategy & thought leadership:
  
  

• Act as a subject matter expert for Affiliate strategies by continually evolving Ovative's approach to best practices, managing planning and execution tools, and staying on top of emerging trends
  
  

• Develop and drive forward Affiliate strategies and roadmaps aligned with client program growth goals
  
  

• Understand and find synergies across Affiliate within the client mix in partnership with other team members
  
  

• Thirst to find new and unique partnerships to drive forward client goals and initiatives
  
  

• Performance media management & execution:
  
  

• Lead day to day management and optimization of Affiliate marketing campaigns with exceptional execution; including:
  
  

• Planning, prioritization, and execution of campaign and roadmap tactics
  
  

• Strategic partner identification, recruitment, activation, and optimization
  
  

• Analyzing program performance and actioning on data and insights
  
  

• Publisher agreements, billings, transaction inquiries, and compliance
  
  

• Test ideation, planning, and management
  
  

• Partner with our in-house measurement team to develop industry-leading measurement capabilities
  
  

• Create proactive communications and POVs for internal teams and clients regarding Affiliate opportunities and other digital media topics
  
  

• Vet and partner with new publishers, develop relationships with existing publishers, and foster strategic relationships with key publishers and tools that pull the channel forward
  
  

• Client relationship management:
  
  

• Seek to understand the client's business/industry and understand how their work connects to the broader project and client goals
  
  

• Lead development and delivery of client-facing solutions, including:
  
  

• Clearly defining program objectives, tactics and KPIs
  
  

• Developing and delivering client communication
  
  

• Build strategies for clients and lead tactical planning and execution
  
  

• Effectively manage & grow client relationship and establish trust and credibility
  
  

• Strive to be the best interaction of the client's day
  
  

• Team leadership and employee development:
  
  

• Manage work independently with initial direction from manager
  
  

• Regularly speak up, ask questions, and express your POV
  
  

• Train and support new Ovative team members
  
  

• Foster a culture of open communication and 360-degree feedback
  
  

Requirements:

• 2+ years of experience directly responsible for enterprise level digital media programs
  
  

• Exceptional attention to detail paired with the ability to execute quickly & thoughtfully
  
  

• Proactive and able to develop rapport and positive working relationships with team members, clients and publishers
  
  

• Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
  
  

• Proven track record of success driving strong positive results through digital marketing programs
  
  

• Sound conceptual and analytical problem-solving skills
  
  

• Strong verbal & written communication skills and client management skills
  
  

• Ability to work independently and drive efforts from start to finish
  
  

Preferred :

• Digital agency experience or digital lead on the client-side
  
  

• Previous experience in performance marketing, retail, eCommerce, etc.
  
  

• Experience identifying, communicating, and implementing publisher level strategies
  
  

• Experience working directly in affiliate networks (i.e. Rakuten, CJ, Impact, etc.)
  
  

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Sr. Analyst positions, our compensation ranges from $75,000 to $93,000, which is inclusive of a 15% bonus.

Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.


Culture:


Culture matters and we've been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We're open in communication and floor plan. We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.


Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment-for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.


Compensation and Insurance:


We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.


We're rewarded fairly and when the company performs well, we all benefit.


Tangible amenities we enjoy:

• Access to all office spaces in MSP, NYC, and CHI
  
  

• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
  

• Generous paid vacation policy
  
  

• 401k match program
  
  

• Top-notch health insurance options, inclusive of same sex partners
  
  

• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
  
  

• Monthly stipend for your mobile phone and data plan
  
  

• Sabbatical program
  
  

• Charitable giving via our time and a financial match program
  
  

• Shenanigan's Day
  
  

Working at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you!