Director of Social Media

We’re looking for a strategic, future-forward, creatively driven Director of Social Media to lead the evolution of our social presence. Someone who lives at the intersection of culture, data, storytelling, and brand love. Someone who treats social media not as channels—but as engines of connection, community, and action. If you’re equal parts strategist, creator, trend-hunter, and team-builder… if you bring agency-level energy with in‑house ownership… if you love brand, love students, and love shaking up a category—this is your moment. Bring us your ideas. Bring us your energy. Bring us something new. We want to meet you. What you’ll do Vision & Strategy Build and own Sallie’s long-term social media strategy across all channels—established and emerging—aligned to company growth goals and brand pillars. Define channel roles and differentiated platform strategies that reflect how students search, learn, and connect today. Lead social listening and trend intelligence to identify cultural, platform, and behavioral shifts that inform strategy. Elevate community management by extending engagement into broader industry and cultural conversations. Explore, test, and operationalize new platforms, formats, and technologies. Build culturally relevant social-first moments that shift perception, spark conversation, and reinforce our mission. Content & Creative Help develop social-first content that’s authentic, student-centric, and brand-elevating. Drive a creative point of view that blends insight, storytelling, and a passion for the craft. Champion new, bold ideas—anchored in data, relevance, and Sallie’s mission. Paid, Influencers & Partnerships Oversee organic social strategy and partner with Growth teams for paid social. Build a scalable creator/influencer ecosystem that amplifies trust and connection. Develop platform and brand partnerships that strengthen reach and impact. Analytics & Optimization Define KPIs, reporting rhythms, and insights frameworks. Translate data into actionable recommendations that evolve strategy and improve performance. Foster a test‑and‑learn culture grounded in insight, creativity, and experimentation. Team & Collaboration Lead, mentor, and develop a multidisciplinary social team. Partner across Creative, PR, Product, and Customer Care for unified storytelling. Ensure social plays a strategic, respected role across the organization. What You Have Proven ability to set and execute long-term social strategies for consumer-facing brands. Deep knowledge of platform best practices, trends, paid social, influencers, and content creation. Strong creative instincts and a love for brand, storytelling, and originality. Analytical fluency—comfortable using insights to influence decisions at all levels. A proactive, collaborative leadership style and a passion for authenticity. Preferred: 10+ years in social, digital, or brand marketing with 5+ years leading teams. Our benefits take care of the whole you—so you can build your work around your life (not the other way around!). Competitive base salaries Bonus incentives Generous PTO, Floating Holidays and 12 Federal Holidays observed Support for financial-well-being and retirement 401k with employer match Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more Employer paid short-term/long-term disability and basic life insurance Flexible hybrid working arrangements. Paid parental leave and adoption reimbursement programs Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives Tuition Reimbursement and Family Scholarship Programs Career development and training opportunities Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice. Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call View phone number on click.appcast.io and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. #J-18808-Ljbffr