Regional Director of Sales - AL and IL

Westminster Communities of Florida, a nationally recognized not-for-profit organization is searching for a Regional Director of Sales for Independent Living and Assisted Living. Since our founding in 1954, Westminster Communities of Florida has been a leader in senior living. We are committed to providing active and engaging lifestyles for our residents. Westminster Communities of Florida has a strong foundation and a bright future – come be a part of it! We have 11 beautiful Life Plan communities across the state of Florida. Locations vary from lush, wooded campuses, high-rise metropolitan environments, and gorgeous waterfront communities.

The Regional Director of Sales will provide leadership and coordination of the sales functions for Westminster Communities of Florida’s 11 Life Plan communities to maximize occupancy for Independent Living and Assisted Living. This role will work directly with the community sales teams and executive directors and will develop and implement sales strategies, analyze sales trends, monitor sales team performance and effectiveness, and coach and develop teams to optimize sales and occupancy.

Specific responsibilities of the job include:

• Analyze and evaluate lead generation and the effectiveness of sales, methods, costs, and results.
• Provide input into the development of community sales and marketing budgets and oversee the management of internal operating budgets.
• Responsible for recommending sales goals and strategies for review and approval for the sales team to attain. Oversee the team’s overall performance against sales quota and census development.
• Direct implementation and execution of marketing and sales policies and procedures.
• Review and pricing annually and as needed to recommending pricing structures and incentives based on market research and competitor’s analysis.
• Research and develop strategies and plans which identify marketing opportunities. Lead teams in developing annual and quarterly strategic marketing action plans to include identification of appropriate referral sources, networking opportunities, events and promotional tactics.
• Develop and implement annual sales plan by community in support of organizational strategy and objectives, using hospital portals, integrations and all available tools for this role.
• Work requires willingness for extensive travel (40+ %) and work a flexible schedule.
• Work with teams to develop quarterly marketing plans and monitor progress and implementation.
• Regular communications with sales teams, Executive Directors, and Vice Presidents including conference calls and on-site meetings as needed.

The ideal candidate will have the following qualifications:

• Bachelor’s degree in a business related major.
• Three-five years of sales management experience required.
• Experience with Life Plan communities preferred; regional experience preferred.
• Will possess the mastery of verbal and written communication skills.
• Familiarity with Enquire CRM a plus.

Applicants can learn more about Florida background screening requirements at

Equal Opportunity Employer


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