Retention Marketing Specialist

Overview REVOLVE is the virtual home for an unrivaled collection of over 500 of the world’s most-coveted established and emerging brands in women’s and men’s designer apparel, shoes and accessories. REVOLVE provides a high-quality online and mobile shopping experience, serving the style-savvy consumer with customer service. Based in Los Angeles, REVOLVE’s aesthetic is rooted in the Southern California lifestyle. For more information please visit . At REVOLVE, the most successful team members demonstrate creativity to help make the company a top e-commerce brand in the world. The Corporate team of 500+ is based in Cerritos, California. We seek high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment. We aim to keep REVOLVE a place where inspired people thrive. To take a behind-the-scenes look at the REVOLVE corporate lifestyle, check out our location on Instagram. Details Essential Duties and Responsibilities include the following. Other duties may be assigned. Work with manager to execute strategy for paid social and affiliate marketing channels according to business KPIs and year-over-year growth goals. Analyze performance and data of managed channels on an ongoing basis to ensure optimal performance. A/B test creative and bid strategies. Create relevant advertising audiences using first- and third-party data. Support social commerce and shoppable content across platforms such as Instagram, TikTok, etc. Partner with new affiliates, review and approve applications, and cultivate relationships with existing ones. Create reports and documents that track and provide critical feedback regarding the effectiveness of marketing campaigns, activities, and promotions. Leverage platform automation and AI-driven tools (e.g., Advantage+, Performance Max) to scale and optimize campaigns. Implement marketing pixels and product feeds, including server-side tracking and conversion APIs. Build basic ad creative from the lifestyle image and video library using Photoshop, Canva, and/or CapCut optimized for performance (logo application, on-screen text cues, overlays, hooks, resizing for placements). Source influencer assets for paid ads and coordinate cross-functionally with the Influencer Relations team to confirm usage rights. Propose creative testing strategies, monitor ads to identify top and underperforming creative, and contribute to creative performance reporting shared with Brand Marketing stakeholders. Create and maintain product sets across paid social platforms to power catalog-based ads. Build campaign-specific landing pages as needed to support ad performance. Competencies To perform the job successfully, an individual should demonstrate the following competencies: Strong analytical and critical thinking skills. Creative, imaginative and able to develop ideas quickly. Personable and able to work cross-functionally with many different people and departments. Self-starter who does not require constant supervision or direction. Passion for performance marketing and fashion. Comfortable working with data and turning campaign metrics into actionable optimizations. A strong eye for imagery and a sense for which visuals will perform well as paid ad creative. Ability to partner with Influencer Relations, Brand Marketing, and other creative stakeholders to source, edit, and report on ad assets. Qualifications Preferred Qualifications: Basic knowledge of marketing attribution platforms such as Google Analytics. Knowledge of premium and luxury fashion brands. Familiarity with self-serve ad platforms (Meta Ads Manager, TikTok Ads, Snapchat Ads, Pinterest Ads, etc.). Working knowledge of creative tools such as Photoshop, Canva, and CapCut, with the ability to produce on-brand ad creative from existing assets. Experience editing short-form video for direct response (hooks, captions, on-screen text). Familiarity with managing product catalogs/feeds for paid social. A successful candidate works well in a dynamic environment with minimal supervision. Each day is different and contributes to an energetic work vibe. Salary: A reasonable estimate of the current base hourly range is $75,000 - $90,000 per year. #J-18808-Ljbffr REVOLVE