Digital Marketing Manager

Job Description

Job Description

HME Companies is seeking a strategic, data-driven Digital Marketing Manager to own and scale our digital marketing performance across a growing portfolio of brands, including Peaceful Pines Senior Living and HME Care.

This is a high-impact, hands-on ownership role responsible for driving measurable business outcomes, supporting occupancy growth, lead generation, and recruitment through integrated digital marketing strategies.

You will lead the direction, execution, and optimization of campaigns across paid media, organic search, website performance, content, and CRM channels, while translating meaningful human stories into high-performing marketing experiences.

What You'll Own:

• End-to-End Digital Performance
• Lead integrated digital strategy across paid, owned, and earned channels
• Drive measurable outcomes including qualified leads, conversions, and engagement
• Demand Generation & Growth
• Build and optimize campaigns to support Senior Living and Multi-family occupancy
• Manage budget allocation across channels to maximize ROI
• Paid Media & Acquisition
• Own paid search and paid social strategy, execution, and optimization
• Monitor CAC, ROAS, conversion rates, and funnel performance
• SEO & Organic Growth
• Lead SEO strategy including technical health, keyword targeting, and content optimization
• Identify opportunities in evolving search behaviors (including AI-driven search experiences)
• Content & Brand Experience
• Oversee a unified content strategy across website, blog, email, and social
• Ensure messaging consistency across multiple brands and audience segments
• Translate brand stories into compelling, conversion-oriented content
• Website & Conversion Optimization
• Manage 3rd party development partner to drive site development and enhancements
• Identify and drive implementation of website improvements, enhancing UX and conversion rates
• Analytics & Reporting
• Own marketing performance reporting across all digital channels
• Analyze KPIs and continuously optimize toward business goals
• Cross-Functional Collaboration
• Partner with operations, sales, and leadership to align marketing and advertising efforts with organizational goals
• Manage external vendors or agencies

What Success Looks Like:

• Increased qualified leads and inquiries across brands
• Improved occupancy and service utilization
• Reduced cost per acquisition and improved campaign efficiency
• Strong, consistent brand presence across all digital channels
• Data-driven decision making embedded in marketing strategy
• Ability to thrive in a fast-pace environment

What You Bring:

• 3–5+ years of experience in performance-driven digital marketing
• Bachelor's Degree in Digital Marketing, Advertising, Marketing, or similar
• Proven success managing multi-channel campaigns tied to business outcomes
• Hands-on experience with:
• Paid media platforms (Google Ads, Meta, etc.)
• SEO tools and strategies
• Email marketing and CRM systems
• Strong analytical skills with experience in GA4 and marketing dashboards
• Working knowledge of website platforms and conversion rate optimization (CRO)
• Ability to balance strategy and hands-on execution
• Experience managing multiple projects, brands, or audiences simultaneously

Nice to Have:

• Experience in the senior living industry
• Experience with marketing automation / CRM platforms (e.g., Birdeye, META Business Suite)
• Experience in work management software (e.g., Asana, Monday.com)

At HME, we believe the most powerful marketing starts with real human stories. From helping seniors find a place to call home to supporting recovery and care journeys, our work has a direct impact on people's lives. This role offers the opportunity to build, shape, and scale digital marketing across multiple brands in order to make a meaningful impact.

HME Care is an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or status as a protected veteran. Applicants who would like to request reasonable accommodation to the application or interview process should call Human Resources at View phone number on ziprecruiter.com or email View email address on ziprecruiter.com.

Must be able to pass background check