AI-Driven Marketing Automation Lead

At Statista , we’re all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions. Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees. We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team. Are you ready to join us? Your job As Marketing AI & Automation Manager, you design and implement data‑driven, AI‑powered improvements across our marketing systems and technology stack. In this role, you’ll partner with Product, Marketing and Engineering to turn complex funnels into scalable, automated experiences that help our teams experiment and grow faster. Drive the design and rollout of AI‑driven automation use cases across Marketing, Sales and Product (e.g. lead enrichment, content generation support or predictive segmentation), in close collaboration with Engineering, Data and Analytics teams. Analyze and optimize the lead‑to‑customer funnel in collaboration with CRM, Sales and Product teams to reduce drop‑off, improve qualification and increase activation Co‑own the evolution of the lead scoring model, defining new behavioral, firmographic and product‑usage signals and validating impact on conversion and sales efficiency Partner with UX/UI, Marketing and Data to design and evaluate A/B and multivariate tests across landing pages and lead ingestion flows, translating insights into reusable patterns and playbooks Build smart, consent‑aware “journey enablement” components (segments, decision trees and templates) that allow the CRM and Sales automation team to scale sophisticated, always‑on lifecycle journeys Use analytics tools to identify bottlenecks, measure automation impact and feed insights into the marketing tech & systems roadmap and product strategy, in alignment with Engineering on data quality and instrumentation Your profile 3 – 5 years of experience in Product, Growth, Marketing Operations, Performance Marketing or CRM, ideally in a B2B or digital‑first environment Strong analytical mindset with hands‑on experience in A/B testing, funnel and behavioral analysis and experiment design Working knowledge of Braze (or similar), CDPs, CMS platforms and automation frameworks; able to translate technical requirements for engineering teams Excellent communication skills to collaborate across Marketing, Product, Engineering, Data, Legal and Analytics teams; capable of aligning technical and non‑technical stakeholders and make complex topics understandable for non‑technical stakeholders Sound understanding of GDPR and privacy‑first marketing principles, especially consent and data minimization Bonus: Deep experience implementing AI‑based workflows or predictive models in marketing technology environments. Why join us Shape the next generation of AI‑powered marketing automation and help teams build smarter, more efficient, privacy‑first journeys. You’ll work cross‑functionally to design and experiment with intelligent solutions that scale automation and insights across our global marketing ecosystem. Join a culture of curiosity and continuous learning where you can test bold ideas and turn experimentation into impact. If you’re a problem‑solver with a drive to learn and improve, we’d love to hear from you! What we offer In addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make Statista a great place to work! Join us and benefit from: Work from abroad up to 30 calendar days a year Hybrid work and flex-time International team and social events Subsidized urban mobility and access to fitness and wellness options Free access to Langdock and all its amazing functionalities Career & training opportunities Attractive locations and modern offices Mental health support with OpenUp Some of the benefits listed here apply only to the German entity and to Junior-level roles or above. #J-18808-Ljbffr Statista