Customer Insights and Strategy Analyst

Customer Insights And Strategy Analyst

As a member of the Customer Insights & Strategy team, you will be responsible for ensuring that business decisions are made with the benefit of insight & customer-first thinking. Responsible for developing, executing and analyzing insights from surveys as it relates to product, marketing channels & marketing strategy. The analyst will also be responsible for competitive tracking, brand tracking & reporting from syndicated sources.

Custom execution of surveys to inform product, marketing & strategic decisions. The analyst will own the process including questionnaire development, programming, analysis, visualization, and storytelling.

Execute wear tests as requested by the merchant teams.

Perform seasonal & marketing campaign hindsighting.

Prepare presentations and other forms of communication to thoughtfully illustrate insights from syndicated research sources.

Regularly report insights from corporate brand tracker to cross-functional & executive teams. Ad-hoc reporting will also be required.

Provide ad-hoc customer analyses to address specific questions from stakeholder groups: marketing, strategy, merchandising, and planning.

Enlist syndicated research to benchmark changes to our market position, target customer, consumer preferences, brand awareness, etc.

Escalate new customer trends to business partners; provide hypotheses informed by custom and market data around what may be causing them and make recommendations on how to strategically use these new insights.

Required Qualifications:

• Bachelor's Degree in Marketing, Merchandising, Business, or related field
• Proficiency in survey design and consumer/market data analysis, with practical experience in platforms such as Qualtrics (customer/employee experience) and Circana (retail and CPG market measurement)