Data Scientist
Purple Drive
Overview: We are seeking a Senior Data Scientist with strong expertise in developing marketing models and Natural Language Processing (NLP) solutions. This role will focus on leveraging data-driven insights to optimize marketing strategies and enhance decision-making across the organization. Key Responsibilities
- Design, develop, and implement advanced predictive and marketing models to support business objectives.
- Build and deploy NLP-based solutions for text analytics, sentiment analysis, and conversational AI.
- Analyze large datasets to identify trends, patterns, and actionable insights.
- Develop scalable algorithms and maintain model performance through continuous monitoring and improvement.
- Communicate findings and recommendations to stakeholders through clear visualizations and presentations.
- 10+ years of experience in Data Science or related field.
- Strong proficiency in Python , R , or similar programming languages.
- Expertise in machine learning , predictive modeling , and NLP techniques (e.g., text classification, topic modeling, embeddings).
- Experience with marketing analytics and campaign optimization.
- Familiarity with cloud platforms (AWS, Azure, or GCP) and big data tools.
- Excellent problem-solving skills and ability to communicate technical concepts to non-technical stakeholders.
Vacancy posted 3 days ago
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