Sr. Market Research Analyst (Remote in U.S.)

How You’ll Make An Impact As a Senior Market Research Analyst, you’ll have the opportunity to help advance the goals of USGBC and GBCI. In this role, you will establish and lead the processes, tools, and analytical foundation needed to deliver enterprise‑level market intelligence across the built environment. Your work will provide future‑facing insights into industry state, customer needs, market size, competitive landscape, regulatory and sustainability trends, translating findings into actionable recommendations that drive product development, portfolio strategy, marketing campaigns and broader strategic business decisions across U.S. and global markets. You will report to the VP, Product Management & Insights, and collaborate closely with Product Management, Marketing, Innovation and Research, and Executive Leadership to ensure research priorities align with high‑value questions and investment decisions. Key Responsibilities Research & Insights Strategy: Prioritize research initiatives based on business objectives, evaluate and recommend external tools and data partnerships (e.g., Qualtrics, SurveyMonkey, SEMrush, Factiva, LexisNexis) to expand data capabilities. Enterprise Market Intelligence: Monitor and forecast macro trends affecting the built environment (economic, regulatory, sustainability). Analyze competitor pricing, positioning, go‑to‑market strategies and technological innovations to inform strategic positioning and identify growth opportunities. Market Research & Data Collection: Design and conduct primary research—including surveys, interviews, focus groups, and workshops—to generate proprietary insights, and leverage secondary research sources (industry reports, databases, regulatory filings) to build a holistic view of market size, customer segments, buyer personas and industry trends. Advanced Analytics & Forecasting: Use statistical and data‑modeling tools (Excel, SPSS, SAS, R, Python, SQL) to analyze large quantitative and qualitative data sets, applying forecasting methods to anticipate demand, revenue potential, and customer behavior across product lines. Data Visualization & Communication: Develop dashboards, charts and executive‑level reports that translate complex findings into clear narratives. Present insights to cross‑functional stakeholders, guiding product roadmaps, marketing strategies and investment decisions. Process & Infrastructure: Establish core market research and insights processes, frameworks and standards across the organization applicable to all types of research—including product, marketing and customer/user research—to be used by product management, marketing and customer support teams. Cross‑Functional Collaboration: Partner with Product Managers, Marketers, Finance and Market Transformation teams to integrate market intelligence into go‑to‑market plans, positioning and product development. Provide thought leadership to external communications when appropriate (white papers, blog posts) without taking on executional marketing duties. Continuous Improvement: Stay current on data‑privacy regulations and research best practices, maintain knowledge of emerging technologies (generative AI) and sustainability standards impacting the industry. Required Qualifications Experience 7+ years of market research analysis, market analysis, competitive intelligence, business analytics, including hands‑on use of statistical software and data‑visualization tools. Demonstrated experience with market sizing, segmentation, competitive analysis, and trend synthesis. Experience supporting or informing product strategy, portfolio planning or investment decisions. Experience working with third‑party research databases and external intelligence partners. Strong analytical and critical thinking skills. Excellent written and verbal communication skills with the ability to translate complex data into clear insights and recommendations, including experience presenting insights to senior stakeholders. Education Bachelor’s degree required; a degree in business analytics, marketing, economics, data science, statistics, sustainability, real estate, urban planning or a related field is preferred. An advanced degree (MBA or similar) is a plus. Technology/System(s) Proficient with analytical and data visualization tools such as SQL, R, Python, Microsoft Excel, Tableau, Power BI. Experience with market research tools such as Qualtrics, SurveyMonkey, SurveyVista or similar. Skills Familiarity with real estate, sustainability, construction, infrastructure or adjacent markets, including regulatory and market drivers. Strong judgment and prioritization skills; comfortable operating in ambiguous, fast‑moving environments. Collaborative mindset and ability to work effectively with Product Managers and cross‑functional partners. Certifications Certified Analytics Professional (CAP) is preferred. Language English. Salary Final compensation and benefits will be confirmed at the time of offer and may vary based on factors such as internal equity, relevant experience, qualifications and employment status. Salary negotiations will not extend beyond the top of the internal salary range. Benefits Competitive compensation. 401(k) with employer matching. Professional development reimbursement. Health care plan through Cigna (medical, dental, vision, prescription drugs); USGBC covers 100% of the premiums and provides an HRA to assist with deductible. Generous paid time off: 12 paid holidays, 9 paid personal sick days, 2‑3 weeks PTO based on career level, full week off during Christmas/New Year. 6 weeks paid renewal leave after 7 years of continuous service. Logistics Location: Remote in the U.S. or hybrid if you reside near Washington, D.C. Work Schedule: Monday – Friday, 9 AM to 5:30 PM in your time zone. Travel: Up to 5% for in‑person meetings and relevant conferences. EEO STATEMENT U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr