Senior Associate, Programmatic

At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus. Job Summary The role of **Senior Associate, Programmatic** seeks a strong programmatic media planner with hands-on-keyboard experience to lead the creation of tactical programmatic media plans and oversee in-platform platform set up and optimization. This role is critical to make sure that the distinguished subject matter expertise of our programmatic capability is able to be effectively translated into tactical application. Main Duties and Responsibilities Tactical translation: Be able to articulate how overarching media strategy and the role of channels results in the particulars of the programmatic plan created. Platform fluency: Exhibit proficiency in collaborating with Associates on the in-platform campaign set up and tracking and tagging details for campaign plan success. Bidding & Optimization plan: Work with Associates to craft a thoughtful plan for bid adjustments and optimization levers in anticipation of how the campaign will performOpportunity identification: Surface areas where further education or test and learning options would make sense to share and discussKnowledge share: Recognize opportunities to talk about what your campaigns are doing that is noteworthy and thoughtful in order to be able to help other teams and verticals with consideration for what might work for them.Supervisory Responsibilities Knowledge and Skills Required At least 2 years of in-platform programmatic experience.Proven ability to develop/implement/improve business processes. Proven ability to thrive in highly collaborative work environments. Strong knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments.Experience mentoring junior employees is preferred and influencing strategic decisions a big plusAdvanced ability in Microsoft Excel expected. are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills *We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.* #J-18808-Ljbffr Horizon Media Inc.