SEO/GEO Director

SEO DirectorMove your career forward with DAC as an SEO Director. DAC is a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO/GEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.Position SummaryThe SEO/GEO Director works with the account team to provide research, strategy, implementation, campaign management, and report on client campaigns. They plan, consult on and implement SEO/GEO best practices for a client base spanning multiple industries and verticals. Furthermore, they stay up to date on the latest search engine and AI updates and apply knowledge and experience of marketing strategy and search engine marketing concepts. The SEO/GEO Director will also lead a team of SEO Strategists and Specialists.Key Objectives of the Role:Develop and execute search engine optimization (SEO) and generative engine optimization (GEO) strategies and performance analysisCreate and manage strategies for clients while working with client teams, account management and SEO team membersWhat You'll DoPlanning and Management of Client Programs Provide strategic leadership to the SEO subject matter experts on your team, in developing and implementing plan objectivesDevelop SEO/GEO goals based on the client's goals and objectivesPerform research to gain a better understanding of target audience, brand, category, and competitive landscapeKeyword and topical/thematic research to identify content gaps and opportunities for new and existing programsCarry out full SEO/GEO audits as required with recommendations for programs including: URL structureNavigation StructureCanonicalization IssuesContextual links/interlinkingAI-readinessHTML & XML sitemapsRobots.textTitle, Header, Image, Keyword, and Description TagsSocial SEO recommendationsRecommend on-page and off-page optimization based on research and program goalsErrors and issues are troubleshot and resolved in a timely manner or escalated as necessaryReport on program status to Account and/or client teamSupport Account team on client calls with subject matter informationOptimization Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience, and are appropriately set up to gain visibility from LLMsWorking in combination with our content strategy team, suggest content improvements with a view to improving SEO and GEO tractionAnalysis Monitor key metrics using analytics tools (e.g. Google Analytics, Authoritas, SEOclarity, and others) to assess opportunities and issuesIndustry Knowledge Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sourcesShare knowledge of SEO/GEO practices into the business via team shares and company-level thought leadership to assist in the development and recommendation of new SEO strategiesDemonstrate knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)Preferred RequirementsMinimum of 4-6 years of online marketing experience in a lead SEO role, preferably in an agency environmentIn-depth understanding of the search engine ranking and LLM citation processBasic knowledge of HTML, PHP, CSS, and web standards. ASP.NET knowledge is a plusHighly organized and ability to work in a dynamic, fast-paced environmentSelf-starter with ability to manage multiple projects and prioritize tasksExcellent communication skills, written and verbalDeep experience in all elements of modern SEO/GEOAbility to work in a team and cross-team environmentProven track record of improving search rankings through application of SEO best practicesExperience of writing and evaluating copy for SEO purposesDemonstrated knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)Ability to manage multiple projects at one timeStrong attention to detail, problem solving, and time management skillsKnowledge of online marking metricsStrong analytical skills with demonstrated experience using analytics to identify issues and opportunitiesWhat You'll GetProfessional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industryCollaborative Culture: Be part of a global organization that values curiosity, transparency, and innovationCompetitive Benefits Competitive salary and comprehensive health benefitsGenerous PTO, wellness initiatives and parental leaveRetirement saving plansOpportunities for continued learning and professional developmentA supportive, collaborative, and casual work environmentThis role requires three in-office days per week. Remote work is not available for this position.DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to View email address on click.appcast.io DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.Salary at DAC is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $135,000 to $150,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC's total compensation package for employees.