Senior Director, Product Marketing - Government (, MN, United States)

• Lead a team of product marketing managers and associate managers to deliver target financial outcomes
• Ensure all channels can articulate value proposition and competitive positioning
• Prioritize and articulate growth and expansion paths including cross-sell and upsell opportunities
• Partner with channel enablement team to develop roadmap for Government GTM activities
• Serve as the voice of the customer and translate needs into compelling value propositions
• Continuously collaborate with Sales to adjust strategies based on market realities
• Provide market facing thought leadership
• Be responsible for developing talent within the department

Requirements

• 8+ years of experience (Legal and/or Risk, Fraud, or Investigative experience preferred)
• Bachelor’s degree in business or related major required; JD, MBA or a higher-level advanced degree preferred
• Experience successfully leading cross-functional teams to develop and execute go-to-market strategies
• Proven ability to work effectively with imperfect data and communicate insights
• Strong collaborator with proven ability to partner with sales, marketing and product teams
• Skilled at conflict resolution and problem-solving
• Self-starter with demonstrated ability to thrive in an agile and ambiguous environment
• Strong customer knowledge in the government market is desirable
• Experience working in customer journey mapping and customer persona value propositions

Core Competencies

Demonstrates expertise in leading cross-functional teams to develop and execute go-to-market strategies, with a strong focus on customer journey mapping and value proposition development. Proven ability to thrive in agile environments while delivering financial outcomes and fostering talent development.