Industrial Refrigeration Service Technician

Digital Content Specialist

Pathways.org is seeking a experienced, innovative, and motivated digital content specialist to join our organization to help develop and share parent-friendly information on child development. We need your help to reach our target audience, parents all over the world. If you are passionate about using digital channels to help parents - Come join our team!

Using creativity, writing skills, and understanding of social media you will help support and further a comprehensive content strategy plan; analyzing, improving, and creating engaging content.

We are looking for an experienced individual who can:

• Create web pages, social media posts, and other digital content to drive page views and clicks
• Take complex medical information and turn it into parent-friendly, easy-to-understand wording
• Think outside of the box to find creative solutions to reaching audiences and enhancing impact

Join our skilled team of writers, marketers, and healthcare providers and make a difference in the lives of children all over the world.

Job responsibilities:

• Identify content needs, analyze existing content for improvements
• Create user-centered content with multimedia elements – written text, pictures, videos, and graphics that are consistent with Pathways.org brand
• Think creatively about which formats or channels are best for content delivery

• Support the regular measuring and reporting of digital campaign performance and work closely with team for deeper analysis, testing and page optimization.

• Collaborate with team to plan and coordinate content strategies

• Ensure information is current and regularly updated to keep the site fresh and interesting
• Proactively identify and recommend desktop and mobile website improvements
• Able to take technical and medical information and rewrite in a fun and engaging way

• Other duties may be required and assigned by supervisor.

Qualifications:

• 5-10 years experience in content strategy and social media marketing
• Deep understanding of digital marketing channels, metrics and best practices

• A natural people connector, who can build relationships with key stake holders
• Excellent written and verbal communication

• Experience developing website concepts that are graphically interesting and meet online usability, performance and accessibility needs
• Willingness to test, fail quickly and re-design as needed

• Basic understanding of web analytics (i.e. Google Analytics, Omniture, WebTrends), pay-per-click advertising , and SEO best practices

• Knowledge of desktop and mobile web content management, usability, photo/image editing, measurement tools and technology associated with digital media required

• Able to present concepts clearly and accurately and to keep others informed
• Self-starting, capable of working independently while also functioning and contributing as part of a fast-paced team
• Organized and able to prioritize projects and meet multiple deadlines

Pathways.org is seeking a self-started with an entrepreneurial spirit who can help optimize campaigns and content.

Rate:  

This is a full-time position. Salary based on experience.

  Location:

This position is located in downtown Chicago. Must be local. Position will require one day a week in Glenview, IL facility.

Required Skills

Required Experience