INNOVATION BRAND MANAGER

Get to Know Us Ken Grossman started Sierra Névada in 1980 with a hand‑built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that is in full force today. Turns out, good beer can do a lot of good, and Sierra Névada became a cornerstone for both its innovation and its care for the Earth and its people. We’re committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that’s in the brewhouse, with sustainability, or in the great outdoors. Get to Know This Role The Brand Manager, Innovation (Beer) supports the Sr. Director of Insights & Innovation in the new product development process with a primary focus on line extensions across the existing Sierra Névada craft beer portfolio, as well as new‑to‑portfolio background‑up product initiatives. This role works closely with Brand Marketing, Insights, Brewing, Finance, Sales, Supply Chain, Operations and Compliance to shape innovation strategy, build consumer‑centric concepts, and bring winning products to market. The Brand Manager, Innovation (Beer) partners day‑to‑day with the Innovation Project Manager to ensure projects stay on track, deadlines are met, and deliverables are completed with high quality. What’s In It For You We’re committed to our employees and work hard to prove it. For starters, we offer $115,829 to $178,956 base compensation for this role. Individual offers are based on skills, experience and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for details. Base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, learning and development opportunities, and fostering safety at work with ongoing trainings, state‑of‑the‑art equipment and preventive care. We offer medical, dental and vision insurance, an onsite medical clinic, and mental health and well‑being benefits including paid sick leave. We foster a culture of work‑life balance and always encourage employees to use and enjoy their paid time off. What You Will Do Support the Sr. Director, Insights & Innovation and work closely with Brand Marketing in identifying and developing new product opportunities with a focus on line extensions (e.g., new flavours, seasonal variants, new pack formats, etc.). Help develop consumer‑led concepts and product propositions, including naming territories, benefit ladders, positioning statements and occasion‑based messaging. Assist in the development of business cases (volume, pricing, margin and investment considerations) in partnership with Finance and Commercial teams. Evaluate the competitive landscape, category trends and retailer dynamics to ensure innovation is relevant, differentiated and commercially viable. Partner closely with Brand Marketing to ensure innovation initiatives are strategically aligned and on brand (visual identity, tone, claims, packaging hierarchy, etc.). Collaborate with Brewing, Supply Chain and Operations to translate concepts into feasible liquid and packaging solutions that meet cost, timing and quality requirements. Assist the Brand team in go‑to‑market planning, including launch timing, channel prioritisation, retail strategy and promotional recommendations. Partner with the Innovation Project Manager to track all key milestones and deliverables, ensuring timelines, owners and dependencies are clearly documented and updated. Help drive strong project hygiene: meeting notes, action items, decision logs, risk/issue trackers and timeline updates. Support internal alignment by preparing leadership updates, steering committee materials and launch readiness reviews. Help maintain innovation tools and systems such as project trackers, stage‑gate documentation, learning plans and post‑launch performance trackers. Must be willing to work non‑standard hours, including some nights and weekends. Please Apply if You Have Bachelor’s Degree in marketing or a related field OR any combination of experience and/or education that demonstrates comparable knowledge, skills and abilities. Master’s Degree in marketing or a related field is preferred. 3 years marketing experience or 1 year marketing experience with a Master’s degree is required. 1 year brand or product management experience within the CPG industry is required. Demonstrated experience identifying product white spaces, building differentiated brands to meet the consumer need, successfully bringing them to market and driving sustained retail performance. Understanding of consumer product innovation processes from concept through commercialization. Working knowledge of brand fundamentals, packaging/claims considerations and retail dynamics. Strong cross‑functional communication and collaboration skills. Project management skills, including timeline management, prioritisation and multi‑tasking. Strong analytical skills; ability to synthesize research, sales data and competitive inputs into actions. High‑quality written and verbal skills; able to create clear, persuasive decks and leadership updates. Comfortable working in ambiguity and fast‑moving environments while maintaining attention to detail. Ability to build strong relationships across departments with cross‑functional counterparts. Passion for the craft beer industry, beverage alcohol category and/or the Sierra Névada brand. Capable of thriving in a collaborative, learning‑oriented culture. Additional Requirements To Consider Before Applying You must be at least 21 years of age to work for Sierra Névada Brewing Co. The selected candidate must pass a pre‑employment, post‑offer background check. The position is based out of our Chico, CA brewery. Before applying for this role, please review the full job description, including the physical demands and working environment: This position will remain open until filled; online applications will be reviewed weekly. Sierra Névada Brewing Co. is an Equal Opportunity Employer #J-18808-Ljbffr