B2B Marketing Lead - U.S. Market

Job Description

Job Description

About Integrant

For more than 34 years, Integrant has designed and delivered advanced business solutions for U.S. enterprises across biotech, medical devices, manufacturing, finance, and other highly regulated industries. Our teams bring deep expertise in web and mobile applications, data engineering, AI, machine learning, high-performance computing, and Agentic solutions. We build long-term partnerships by solving mission-critical business problems with rigor, empathy, and measurable outcomes.

The Opportunity

We are looking for a high-caliber, hands-on B2B Marketing Lead to help position Integrant’s AI and Agentic capabilities—particularly our ADLC offering—in the U.S. enterprise market. This is an individual-contributor role for a strategic marketer who is equally comfortable shaping a go-to-market story, collaborating with technical SMEs, producing compelling content, and executing integrated campaigns. You will play a central role in building a credible market presence and generating qualified leads for Integrant’s AI and Agentic services. This is not a pure social media, SEO, or brand-management role. We need someone who understands how B2B technology-services buyers think and can turn complex technical expertise into compelling, business-focused messaging and campaigns.

What You’ll Do

Strategy & Positioning

• Own the marketing positioning and narrative for Integrant’s AI, Agentic, and ADLC capabilities.
• Develop a strong understanding of our ideal customer profile, buyer personas, enterprise pain points, and buying journey. Translate technical capabilities into clear, differentiated business value for U.S. enterprise prospects.
• Research market trends, competitor messaging, and buyer needs to continuously strengthen campaign positioning.
• Partner with sales and leadership to ensure marketing activities support qualified-lead and pipeline goals.

Content & Thought Leadership

• Build and manage a content strategy that establishes Integrant as a credible partner in AI and Agentic solutions.
• Produce or lead the creation of high-quality marketing assets, including thought-leadership articles, case studies, solution briefs, white papers, website content, sales collateral, LinkedIn content, email content, and webinar materials.
• Interview and collaborate closely with technical SMEs to extract insights and convert them into clear, engaging, market-ready content.
• Maintain a high bar for quality, accuracy, relevance, and consistency across all marketing communications.

Integrated Campaign Execution

• Plan and execute integrated B2B campaigns targeting U.S. enterprise prospects.
• Lead a year-end campaign around Integrant’s ADLC and Agentic offerings, from campaign concept and messaging through asset creation, launch, optimization, and reporting.
• Coordinate campaign activity across LinkedIn, email, paid media, webinars/events, website/landing pages, and outbound-sales enablement.
• Work with internal stakeholders and external specialists or agencies, where applicable, to ensure timely and high-quality execution.
• Create campaign briefs, timelines, and clear performance reporting.

Demand Generation & Measurement

• Focus marketing efforts on generating qualified leads—not only awareness or vanity metrics.
• Define and track relevant funnel metrics, including target-account engagement, content performance, marketing-qualified leads, sales-qualified leads, meetings, and pipeline influence.
• Continuously analyze results and improve messaging, content, audiences, and channels based on performance.
• Establish a practical feedback loop with sales to assess lead quality and refine targeting.

Requirements

• 8+ years of progressive B2B marketing experience within software, technology, IT services, digital engineering, or technology consulting.
• Proven experience marketing B2B services or solutions—not only consumer products, e-commerce, or employer branding.
• Demonstrated ownership of integrated marketing campaigns that supported lead generation, qualified meetings, or pipeline growth.
• Strong content strategy and writing capabilities, with a portfolio of relevant B2B technology content.
• Experience translating complex technical topics into compelling business-focused messaging.
• Exposure to AI, GenAI, Agentic AI, data, cloud, software engineering, or digital transformation topics is strongly preferred.
• Experience working with technical SMEs, product teams, engineers, or solution architects.
• Understanding of U.S. or international B2B markets; experience targeting enterprise buyers is highly preferred.
• Practical experience with key channels such as LinkedIn, email marketing, paid media, webinars/events, landing pages, and sales enablement.
• Strong analytical mindset and ability to connect marketing activity to lead quality and pipeline outcomes.
• Excellent communication, stakeholder-management, project-management, and presentation skills.
• High ownership, sound judgment, curiosity, and the ability to execute independently in a fast-moving environment.

Nice to Have

• Experience marketing AI/Agentic solutions, enterprise software, or technology services to regulated industries.
• Experience with account-based marketing, demand generation, HubSpot or comparable automation platforms, LinkedIn Campaign Manager, CRM reporting, or intent-data tools.
• Experience supporting U.S.-based clients or distributed international teams.
• Experience working with external content, design, paid-media, or web-development partners.

Benefits

• Salary paid in USD
• Six-month career advancing opportunities
• Supportive and friendly work environment
• Premium medical insurance [employee +family]
• English language development courses
• Interest-free loans paid over 2.5 years
• Technical development courses
• Employment referral program
• Premium location in Maadi
• Social insurance