Manager, Brand & Lifecycle Marketing

This position is based in Atlanta and is hybrid, reporting into the office two days a week. Manager, Brand & Lifecycle Marketing drives the execution of brand media strategies and cross-channel customer reengagement programs for Autotrader and KBB. This role bridges brand-building activities (awareness through traditional and digital brand media) with sophisticated lifecycle reengagement efforts across email, digital retargeting, push and SMS, and other touchpoints—ensuring we effectively bring customers back and maximize their lifetime value. This role requires both strategic media expertise and a deep understanding of customer behavior and reengagement tactics. The ideal candidate can think holistically about how to reengage customers through coordinated campaigns across all available channels. What You’ll Do Brand Media & Lifecycle Planning & Execution Along with Sr. Manager, Brand Media execute multi-channel brand media strategies Partner with brand media agencies on media planning & buying Manage brand media budgets, pacing, and performance tracking Monitor campaign performance and optimize media mix for efficiency and effectiveness Ensure brand media strategies build audiences that can be leveraged for downstream reengagement Coordinate with creative team to ensure brand assets are optimized for each media channel Develop customer segmentation and targeting strategies for reengagement campaigns based on behavior, inactivity periods, and engagement history Create coordinated reengagement campaigns across email marketing, digital retargeting, paid social and other channels Design testing strategies to optimize media and reengagement messaging, timing, frequency, and channel mix Analyze customer behavior patterns to identify early signals of disengagement and create preventative reengagement strategies across all channels Monitor brand media and reengagement campaign performance against KPIs Cross-Functional Collaboration Partner with creative team on asset development for brand media and reengagement campaigns Collaborate with MarTech team on marketing automation, personalization, and customer journey implementation Work with analytics team to understand customer behavior, churn signals, and reengagement opportunities Coordinate with performance media team to align audience strategies and retargeting approaches What’s in It for You? Here’s a sneak peek at the benefits you could experience as a Cox employee: A competitive salary and top-notch bonus/incentive plans. Exceptional work-life balance, flexible time-off policies and accommodating work schedules. Comprehensive healthcare, with multiple options for individuals and families. Generous 401(k) retirement plans with company match. Professional development and continuing education opportunities. Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. Extra perks like pet insurance, employee discounts and much more. Who You Are Minimum: Bachelor’s degree in related discipline and 6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field. CRM experience across email, SMS, Push Proven experience executing brand media campaigns across traditional and digital channels Strong background in lifecycle marketing, customer retention, or reengagement campaigns Experience with marketing automation platforms and multi-channel campaign orchestration Background working with agencies and cross-functional teams Brand Media Planning: Strong understanding of media planning fundamentals, optimization, audience targeting Reengagement & Lifecycle Expertise: Deep knowledge of customer lifecycle stages, churn signals, reengagement tactics, win-back strategies Multi-Channel Orchestration: Ability to design and execute coordinated campaigns across email, digital retargeting, social, push, and SMS Strong written and verbal communication Project management—can manage multiple campaigns simultaneously across channels Budget management and financial tracking Agency management Presentation skills—can communicate strategies and results to senior stakeholders Collaborative mindset Travel: 25% Preferred: Degree in marketing, advertising or related field. Automotive, marketplace, or e-commerce experience preferred Join the Cox family of businesses and make your mark today! #J-18808-Ljbffr Cox Enterprises