International Commerce & Digital Strategy Manager

International Commerce & Digital Strategy Manager

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

We are seeking a International Commerce & Digital Strategy Manager to join our international marketing team. This role supports the execution of international release campaigns across physical and digital channels, helping drive global revenue through D2C, retail, and streaming performance. It is responsible for managing day-to-day campaign execution and operational workflows, serving as a central point of coordination across U.S. labels, international markets, and external partners. You will ensure seamless global launches—from pre-order through release—by aligning storefront execution, product strategy, and cross-functional campaign delivery.

What You'll Do:

• Drive execution of priority commercial initiatives across physical and digital e-commerce channels, aligning all activity to global revenue and performance goals.
• Serve as the main point of contact with U.S. label teams to coordinate daily campaign requirements, such as managing digital and physical release timelines, ensuring timely D2C store deliverables, and overseeing digital account maintenance.
• Oversee key release activities of all levels and support high-profile campaigns across physical and digital strategies, including D2C pre-order readiness, artist store capabilities, international market coordination, and partner pitching to drive commercial success.
• Collaborate with D2C partners to manage global storefront execution ensuring product availability, store descriptions, pricing consistency, re-direct accuracy, and seamless user experience across all D2C sites.
• Work cross-functionally with digital marketing to execute revenue-driving initiatives, pre-order and pre-sale campaign execution, tour presales, fan sign-ups and offers.
• Manage international tour stock logistics and retail event execution to support local sales opportunities.
• Track and optimize D2C performance across D2C and retail, including product performance, leveraging paid media, CRM channels (email/SMS), Shopify integrations, inventory levels, and UTM-based reporting.
• Coordinate with label operations and release planning teams on physical rollout needs, configurations, product drop cadence, specs, and manufacturing costs.
• Partner with international markets and account teams to support global DSP strategy, overseeing account coordination, asset delivery, and editorial pitching to drive strong streaming debuts.
• Establish and maintain clear communication workflows to improve campaign execution and visibility into commercial priorities.
• Source and distribute artist and product assets to support global sales, retail, and marketing efforts.
• Support broader international commerce and digital initiatives as needed.

Who You Are:

• 3–5+ years of experience in commerce, digital marketing, or D2C campaign management, ideally within music, entertainment, or consumer brands, with exposure to revenue-driven campaigns and performance tracking.
• Strong collaborator with the ability to translate commercial priorities into clear, executable plans across marketing, operations, and global teams.
• Skilled in storefront management, including product setup, metadata accuracy, pricing, and global launch coordination.
• Experienced in inventory management, product availability, and coordination across international markets.
• Highly organized and detail-oriented, with the ability to manage time-sensitive, revenue-critical launches.
• Proactive, adaptable, and comfortable operating in fast-paced, high-visibility release environments.
• Familiarity with tools such as Shopify, Monday.com, and email marketing platforms is a plus.

What We Give You:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$65,000 - $80,000 USD