Marketing Analyst (55042)
WAI Global
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Management and maintenance of product and catalog application data in corporate database
- Manage the creation and maintenance of accurate and up-to-date catalog data within Talking Pictures that includes vehicle application data, part images, PIES data, product attributes and competitive interchanges for internal and external customer use
- Perform systematic data reviews to assure content management data is accurate and available
- Manage research of new applications for global product lines
- Review of OE (Original Equipment) and competitor's websites
- Review of competitor's product lines
- Pursue unit/core for identification of possible new products where no market data is available
- Manage research and development process coordinating with Engineering and product teams
- Manage product interchanges, coordinate with Sales to ensure data integrity is maintained
- Management of interchanges including updating of WAI/Lester interchanges
- Responsible for mapping WAI applications to PIES and ACES (Aftermarket Catalog Enhanced Standard) and maintaining changes to the information
- Promote a collaborative work environment, encouraging effective communication and cross-training initiatives to enhance team productivity, versatility, and skill development
- Undertakes additional responsibilities and tasks as directed by management
Bachelor's degree in Marketing, Advertising, or a related field.
Minimum 5 years of automotive aftermarket related experience
Advanced Microsoft Office Suite (Excel, Word, Access, and Outlook) experience; customized data input interfaces
This position requires strong analytical, problem solving, organizational, decision making, and presentation skills
Demonstrates strong problem-solving abilities
Capable of following instructions and responding to management direction
Detail-oriented and able to handle multiple tasks simultaneously
Exhibits experience working collaboratively in a team environment
Possesses strong verbal and written communication skills
Employment Type: Full Time
Vacancy posted 3 days ago
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