General Manager - Lenoir/Morganton, NC - Foothills Radio

General Manager Position

Foothills Radio Group is seeking a dynamic and community-focused General Manager to lead our radio stations serving the Morganton/Lenoir and Catawba Valley market. The General Manager will oversee all aspects of station operations including sales leadership, programming strategy, community engagement, and financial performance. This role requires a strong leader who can drive revenue growth, support local programming, build relationships with advertisers, and maintain the stations' strong connection to the community.

Key Responsibilities:

Leadership & Operations

· Provide strategic leadership for all station operations including sales, programming, promotions, and engineering.

· Manage and mentor department managers and staff to ensure strong team performance.

· Ensure compliance with FCC regulations, company policies, and industry standards.

· Oversee daily operations and coordinate across departments to achieve company goals.

Sales & Revenue Growth

· Lead and support the sales team in developing local advertising partnerships.

· Establish revenue goals and ensure consistent progress toward achieving them.

· Identify new business opportunities and develop creative advertising solutions for local clients.

· Work directly with key accounts and community partners.

Community Engagement

· Serve as a visible representative of the stations within the Lenoir and Caldwell County community.

· Develop partnerships with local organizations, businesses, and events.

· Promote the stations' role as a trusted local voice and community resource.

· Complete outreach activities for EEO.

Financial & Administrative Oversight

· Manage station budgets and financial performance.

· Review financial reports and adjust strategy as needed to meet revenue targets.

· Oversee staffing decisions, hiring, training, and performance management.

Qualifications

· 3+ years of leadership experience in radio, media, or advertising sales.

· Proven ability to lead a sales team and drive revenue growth.

· Strong understanding of radio programming, promotions, and digital media opportunities.

· Excellent communication and relationship-building skills.

· Knowledge of FCC rules and broadcast compliance preferred.

Preferred Experience

· Prior experience as a Market Manager, General Manager, or Sales Manager in radio or media.

· Experience working in small or mid-market broadcasting.

· Familiarity with local advertising and community-based media.