TRAFFIC MANAGER

Traffic Manager

Do you want to be a part of one of the world's leading heritage resort and lifestyle apparel groups? Hale Tori is seeking a highly organized, detail-driven Traffic Coordinator to serve as the operational backbone of our in-house creative services team. This role functions like an internal agency traffic manager acting as the central liaison between Brand Marketing Leads and designers/creative producers; ensuring projects are scoped correctly, prioritized appropriately, delivered on time, and executed to brand standards.

Founded in 1956, Tori Richard is known for exceptionally crafted, art forward apparel defined by signature prints, lightweight technical fabrics, and a deep connection to Honolulu's history of art, travel, leisure, and community. Kahala brings a timeless approach to aloha wear rooted in authenticity and tradition, while Birdwell represents the spirit of the ocean through durable, purpose built surfwear with a legacy that spans generations. Together, these brands share a commitment to quality, craftsmanship, and meaningful design.

The Traffic Coordinator reports to the Chief Brand & Marketing Officer of Hale Tori and serves the needs of the Marketing Leads for each brand within the group. This role is responsible for intake, scheduling, routing, workload balancing, vendor coordination, production logistics, and administrative oversight across creative and marketing initiatives.

Core Responsibilities

Creative Intake & Prioritization

• Own the centralized intake process for all creative requests across Tori Richard, Kahala, and Birdwell.
• Ensure briefs are complete, objectives are clear, and deliverables/specs are defined before work begins.
• Prioritize and reprioritize projects based on business impact, deadlines, and team capacity.
• Clearly communicate tradeoffs and timeline shifts to stakeholders.

Traffic Management & Resource Allocation

• Build and maintain project timelines, milestones, and approval paths.
• Assign work based on capacity, skillset, and deadlines.
• Lead recurring traffic meetings and maintain visibility into status, bottlenecks, and upcoming deadlines.
• Balance workloads to protect quality and prevent burnout.

Deliverable Quality & Routing

• Manage version control, routing, and stakeholder approvals.
• Ensure files meet channel specifications (digital, email, paid media, retail signage, print, etc.).
• Oversee quality assurance before final release or vendor handoff.

Production & Photoshoot Coordination

• Support end-to-end production logistics including shot lists, timelines, call sheets, vendor coordination, and asset delivery.
• Coordinate location permissions and permitting when required.
• Ensure post-production assets are properly archived and distributed.

Vendor Sourcing & Administrative Oversight

• Source and coordinate external vendors (photographers, stylists, retouchers, printers, freelancers).
• Obtain quotes, track budgets vs. estimates, and coordinate invoicing in partnership with Finance.
• Maintain a vetted vendor roster and performance history.

Cross-Functional Collaboration

• Partner closely with:
• Brand Marketing Leads
• Creative and Design teams
• Ecommerce teams
• Planning & Merchandising
• Retail and Operations teams
• Ensure creative deliverables align with product launches, inventory flow, retail initiatives, and digital merchandising calendars.

Reporting & Process Improvement

• Track project volume, turnaround times, utilization, and on-time delivery metrics.
• Continuously improve workflow systems, templates, processes, and reporting structures.
• Implement scalable processes that support growth across all Hale Tori brands.

Required Qualifications

Experience

• 2-4+ years in creative traffic coordination, project coordination, creative operations, or agency/in-house project management.
• Experience working directly with designers and creative teams in a fast-paced environment.
• Experience collaborating cross-functionally with Ecommerce, Planning, and Merchandising teams.
• Experience coordinating vendors and managing creative production workflows.

Technical Skills

• Strong proficiency in project management software (Trello preferred).
• Working knowledge of Adobe Creative Suite (understanding file types, formats, and production workflows).
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook).
• Ability to build dashboards and manage timelines with clarity and precision.

Soft Skills & Leadership Attributes

• Demonstrated ability to work effectively with creative professionals - understanding both creative process and business realities.
• Highly organized with exceptional attention to detail.
• Calm under pressure and adaptable in shifting priority environments.
• Strong written and verbal communication skills.
• Diplomatic but firm - able to push back constructively when timelines or scope are unrealistic.
• Collaborative mindset with the ability to unify multiple brands under shared processes.

What Success Looks Like

• A trusted intake and prioritization system that Marketing Leads rely on.
• Clear visibility into workload and deadlines across the creative team.
• Improved on-time delivery and reduced last-minute fire drills.
• Strong alignment between marketing calendars, ecommerce launches, and merchandising timelines.

Salary

$60,000 - $90,000 commensurate with experience