Director, Live Content, US/Canada

Title: Director, Live Content US/Canada

FLSA Status: Exempt

Supervisor: Sr. Director, Live Content US/Canada

Location: Remote (USA)

Department: Marketing, Content & Communications

Level: Manager/Director

Alt Work Eligibility: CWW-Yes, Remote-Yes

T he starting base pay range for this position is $120,000-$140,000. Individual compensation will be commensurate with candidate's experience. This position is eligible for full benefits, as well as the Manager/Director level annual incentive bonus program.

Summary of Position:

Reporting to the Sr. Director, Live Content US/Canada, the Director, Live Content US/Canada leads the planning and delivery of AVIXA’s pro-AV live content portfolio for US/Canada, including the InfoComm conference program and year‑round editorial webinars. This role brings an audience‑first storytelling mindset to thought leadership and education working across teams to deliver seamless, high‑impact programs that connect, inspire, and grow the pro AV community.

As a Director, Live Content, you will build and scale year-round conversations across a range of platforms for service providers and manufacturers to connect, grow their knowledge and business, and be inspired. You will lead a small team of remote-first content professionals, as well as take point on cross-functional planning and execution to ensure the seamless delivery of the InfoComm conference program and AVIXA webinars, including event operations, live content development, speaker outreach and management, sponsor fulfillment, partnership exchanges, and production.

Major Duties & Responsibilities

• Set the vision, annual roadmap, and success measures for the US/Canada pro AV live content portfolio, including the InfoComm conference program and year‑round editorial webinars, ensuring alignment with AVIXA’s strategic priorities and audience needs.
• Provide business and financial oversight for the US/Canada pro AV live content portfolio, including annual planning, forecasting, budget performance, staff management, and contribution to revenue and growth objectives.
• Bring financial and commercial perspective to content strategy, ensuring live content programs align with revenue goals, sponsor value creation, and sustainable growth.
• Use data, research, competitive intelligence, and advisory group input to inform program direction, evaluate proposals, surface emerging topics, and ensure content reflects real‑world business challenges and audience demand.
• Provide leadership and oversight for live content programs both directly and via staff, including topic development, speaker strategy, and delivery for priority subject areas, while cultivating strong relationships with speakers, content partners, and advisors.
• Negotiate and manage strategic content partnerships and sponsored content initiatives, including defining scope, expectations, KPIs, and ensuring alignment with AVIXA’s content standards and audience interests.
• Establish and maintain content standards and operating practices for proposal review, speaker onboarding, content quality, accessibility, and required releases/permissions to ensure consistency, quality, and risk mitigation across programs.
• Serve as a content advisor and thought partner to internal stakeholders, executives, sponsors, and subject matter experts, providing guidance on messaging, instructional design, and content delivery to ensure relevance and impact.
• Collaborate across AVIXA teams (marketing, communications, social media, web, and others) to deliver an integrated, 360‑degree content approach that extends reach before, during, and after live events.
• Ensure successful delivery of the InfoComm conference program and editorial webinars through oversight of end‑to‑end content operations, maintaining quality, consistency, and alignment with AVIXA standards.
• Direct oversight of the delivery of education sessions and workshops, including education room floorplans, AV and production orders, F&B orders, registration system setup, speaker management system setup, website display of education sessions, onsite staffing plan, training for team roles onsite, and management of contractors as needed.
• Collaborate with the expo team on conference operations, including AV production, run of show, staffing approaches, rehearsals, and technical testing to support a seamless attendee and speaker experience.
• Oversee vendor and partner relationships supporting live content delivery (e.g., production, speaker systems, contractors), ensuring defined scope, timelines, quality expectations, and effective issue resolution.
• Support and enable internal teams by providing clarity on program plans, operational requirements, and priorities to ensure coordinated delivery.
• Represent AVIXA at industry and association events as needed; some travel required (approximately 15%), including attendance at the annual InfoComm Exposition.

Supervisory Responsibilities

• Leads and develops between 3-5 direct and indirect reports on the live content team, setting clear priorities, goals, and performance expectations aligned with business objectives.
• Provides leadership and operating direction to staff, contractors, volunteers, and cross-functional contributors supporting the US/Canada live content portfolio.
• Builds a high-performing team culture grounded in collaboration, innovation, accountability, and continuous improvement.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Experience leading live events and content planning for complex B2B conferences and educational programs, including tradeshows and large‑scale events.
• Strong business acumen with the ability to prioritize objectives, support budget and revenue goals, and solve complex, cross‑functional problems.
• Demonstrated leadership skills, including guiding teams and/or contractors, coordinating contributors, and driving accountability in a matrixed environment.
• Strategic thinker able to synthesize data, industry trends, and stakeholder input to inform decisions and guide program direction.
• Proven ability to collaborate and influence across departments and with external partners, sponsors, and industry stakeholders without direct authority.
• Excellent verbal and written communication skills, with the ability to represent AVIXA professionally to internal teams, executives, speakers, partners, and the broader industry.

Experience Level: At least 7 years of experience in live event management, content development, and live production, including demonstrated leadership of cross-functional programs and teams/contractors. Experience of working internationally and/or in a technology-related field desirable but not required.

Technical Skills: Advanced proficiency with Zoom and Microsoft Office Suite

Why You’ll Love Working Here:

• AVIXA is a global organization that celebrates diversity of thought, background, demographics, and experience. Learn more about us!
• The AV industry is truly inspiring, changing how people experience the world.
• We’re headquartered in Reston, VA but also have a widely distributed team. We recognize that talented people live all over the world.
• Our team likes to have fun and enjoy a good meal, even when we’re not together. We also expect everyone to have a strong opinion on whether a hot dog is a sandwich!
• Our values: Trust, Heart, Courage. No buzzwords here. We take these seriously and live them every day.
• Our people: you will be surrounded by some of the most talented, supportive, smart, and thoughtful leaders and teams.
• It’s not all about work: generous PTO and holiday time off, flexible working hours, option for a Compressed Work Week (i.e., 9/75 work week, or every other Friday off)
• The perks: AVIXA offers comprehensive medical, dental, and vision benefits, 401k plan with company matching, pet insurance, learning and career development opportunities, education assistance, and more!

This description describes the general duties and responsibilities of the position. It is not a complete list of duties and the employee may be required to take on additional duties and responsibilities as required by the needs of the association.

EEO Policy Statement: “It is the policy of AVIXA to provide equal employment opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, sexual orientation, or any other category protected by law.”