Head of Growth

Green Tea Distribution (GTD) Los Angeles, CA Full-Time About Green Tea Distribution Green Tea Distribution is an independent music distribution and artist development company built by the team behind Mind of a Genius Records. We work directly with independent artists to help them distribute, develop, market, and grow their careers. We are now looking for a Head of Growth — Artist Acquisition to take ownership of customer acquisition for our premium artist membership, White Glove . This is not a traditional corporate marketing role, and it is not a role for someone who only manages agencies or specializes in one channel. We are looking for someone who can own the entire growth funnel from beginning to end . The Role Your primary objective is simple: Find the right independent artists for White Glove and build a predictable, scalable system for turning them into long-term GTD members. We already have a working product, an active customer base, significant data from our existing marketing efforts, and a strong understanding of what has and hasn't worked. You will inherit those learnings and be responsible for turning them into a cohesive growth engine. You will own everything from identifying potential audiences to getting qualified artists into our sales funnel. This may include: Paid social advertising, particularly Meta and Instagram Creative strategy and ad testing Influencer and creator partnerships Artist and industry partnerships Referral programs Outbound acquisition Email and SMS funnels Landing pages and conversion optimization Retargeting Events and industry activations Partnerships with managers, producers, studios, labels, music educators and other artist-facing businesses Developing entirely new acquisition channels we haven't explored yet We don't care where the customer comes from. We care that they are the right customer. What You'll Own Customer Acquisition Build and manage a multi-channel acquisition strategy for White Glove. Identify where serious independent artists are spending their time and figure out the most efficient ways to reach them. Paid Media Own our paid acquisition strategy, including: Audience targeting Campaign strategy Creative testing Budget allocation Retargeting Landing-page optimization CAC analysis You do not necessarily need to personally execute every campaign forever, but you should understand paid acquisition deeply enough to manage and evaluate it. Influencers & Partnerships Build relationships with people and organizations that already have access to the artists we want. Examples could include: Producers Managers Engineers Studios Artist coaches Music educators YouTube creators TikTok/Instagram creators Music communities Independent labels Songwriting camps Music conferences Funnel Optimization Own the journey from: Audience → Lead → Booked Call → Show → Close → Retained Member Work closely with our sales team to understand lead quality and continuously improve who enters the funnel. Analytics You should know exactly: What we're spending Where leads are coming from Cost per qualified lead Cost per booked call Show rate Close rate Customer acquisition cost 60-day retention 90-day retention Performance by acquisition channel Generating a large number of low-quality leads is not success. The goal is to acquire artists who actually benefit from GTD and stay with the company. Who We're Looking For We are looking for a hands-on growth operator . You may currently be a Head of Growth, Growth Director, Growth Marketing Manager, Director of Marketing, or an unusually entrepreneurial marketer ready to own an entire function. The ideal candidate: Has built or significantly scaled a customer acquisition funnel Understands paid social deeply Is comfortable analyzing CAC, conversion rates and retention Can think creatively beyond paid ads Knows how to test ideas quickly Has experience with partnerships, creators, affiliates or influencers Understands landing pages and conversion optimization Can manage contractors, agencies and outside partners when needed Is highly analytical but equally comfortable with creative strategy Takes ownership rather than waiting for direction Is comfortable working directly with founders Can operate in a fast-moving startup environment Understands that growth means revenue and retained customers — not impressions, followers or vanity metrics Music-industry experience is a major plus, but great growth experience is more important than having worked at a traditional record label. Experience in subscription businesses, SaaS, marketplaces, creator platforms, education, high-ticket services or other direct-to-consumer businesses is especially relevant. What This Role Is NOT This is not primarily: Social media management Content posting Brand marketing PR Community management Running an Instagram account Managing a large marketing department You will be measured on your ability to acquire high-quality customers economically and repeatedly. How Success Will Be Measured Your ultimate KPI will be: New White Glove customers who remain active customers. Supporting metrics will include: Qualified lead volume Booked calls Show rate Close rate CAC 60-day retention 90-day retention LTV/CAC Growth of White Glove MRR The Opportunity We have already spent considerable time testing different approaches to artist acquisition. We know much more today about our ideal customer, the economics of the business, which types of artists retain, which leads don't convert, and which marketing channels have potential. We are looking for someone who can take those learnings and say: “Give me ownership of the funnel. I'll build the machine.” If that sounds like the kind of challenge you want, we'd love to hear from you. #J-18808-Ljbffr