Senior Manager, Paid Social
$100k - $250kFi
Job Description
Job Description
Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for a Senior Manager, Paid Social!
Fi is looking for a Senior Paid Social Manager who's personally scaled Meta, TikTok, etc. at meaningful spend, runs creative testing like a system, and doesn't take platform numbers at face value. You'll own the channel end to end -- strategy, execution, budget, and results. Performance marketing sits at the center of our growth, and the decisions made in this seat move real revenue.
What You'll Do:- Own hands-on, full-funnel execution across paid social -- Meta, TikTok, TikTok Shop, and beyond. You own the channel mix, build the campaigns, manage bidding and budgets, and execute across the full portfolio yourself
- Drive your channel's contribution to our blended CAC target, partnering with Finance on true unit economics
- Own the creative brief-to-test pipeline and keep a steady flow of new concepts in market
- Maintain measurement and signal quality: CAPI, TikTok Events API, pixel health, conversion tagging, and exclusion hygiene
- Build reporting in Northbeam and Databricks and own the weekly performance narrative
- Run incrementality tests (geo holdouts, lift studies) to validate net-new customer acquisition
- Lead peak planning for product launches, BFCM, and holiday
- 6+ years of hands-on channel mix ownership at meaningful spend, ideally at a DTC or subscription brand
- A track record of scaling efficiently against CAC or ROAS targets with real examples
- Fluency with Advantage+, TikTok Shop, Spark Ads, CAPI, and server-side tracking
- Strong creative instincts and experience running structured creative testing
- Comfort interrogating your own numbers -- SQL or BI tool experience is a plus
- Bonus: hardware/subscription experience, incrementality testing background, or built a channel from scratch
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
The anticipated base salary range for this position is $100,000–$250,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
$110k - $135k
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