Senior Product Marketing Manager

As a Senior Product Marketing Manager, you guide business owners through the diverse world of our products in a clear and engaging way, helping them realize their full potential in expanding their businesses Own the AI marketing strategy for our product line, shaping market perception and storytelling for AI features and capabilities Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop effective product marketing strategies Monitor the competitive landscape and broader AI market on an ongoing basis Take high-level ideas and open-ended areas of opportunity and translate them into clear, actionable plans to execute against Design and run A/B tests and experiments to validate before scaling Serve as an example and mentor to junior team members Plan and coordinate go-to-market strategies for new AI product launches, ensuring a unified approach to launching new AI products Orchestrate product launch activities with cross-functional teams to maximize product uptake and visibility Monitor product performance throughout and after launch, refining our approach based on real-world feedback, market shifts, and new opportunities to sustain product momentum Empower Sales and Customer Success teams with essential tools and narratives, enabling them to communicate the product’s story compellingly and effectively Benefits Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums. Competitive pay and equity opportunities: Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company. Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges. Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule. Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie! Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps. Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series. Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics. Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers. Office setup: Housecall Pro provides each new employee with a home office setup that includes a computer and accessories. We also offer ongoing internet and phone reimbursement to help offset expenses. Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional. Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools. You combine analytics and user insights to develop and optimize acquisition and customer marketing strategies to drive revenueYou feel at home using data and AI tools to make decisions, whether through analytics, user research, customer feedback, or sales team feedbackYou are passionate about finding solutions for our service professionals (our Pros) and building delightful, on-brand experiencesOur team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros)You thrive in cross-functional environments, working with marketing, product, business operations, customer success, strategy & operations, and sales teams to perform customer research, drive product and commercial strategy through cross-functional influence, collect requirements, and manage asset productionYou excel at understanding their needs and pointing them to the right tools and solutionsDirect experience marketing AI features or AI-powered productsDemonstrated strategic experience beyond executionProven experience driving team efficiency or output quality through the strategic use of AI tools and automationBachelor’s degree in Marketing, Business Administration, related field, or equivalent work experience5-7 years of experience in Marketing, Strategy, or a related fieldExperience leading go-to-market strategies, approaches, and leversExperience planning and executing integrated go-to-market campaigns across multiple marketing channelsProven track record of collaborating cross-functionally to achieve shared key performance indicators (KPIs)Personal resilience to learn from scratch, and willingness to dive into ambiguous problems to formulate opinions and clear strategiesInterest in AI functionality, use cases, and learning about the latest trends and launches on a daily basisCreative problem-solver, motivated to test and learnExperience working across both web and mobile platformsA multi-dimensional background with a breadth of cross-functional interests or depth of specialized masteryEmpathy for the customer and a strong understanding of customer needsExcellent communication and cross-functional influence skillsStrong ability to translate technical complexity into simple, compelling messaging that drives action #J-18808-Ljbffr Housecall Pro