Director, Sales & Marketing

The Director of Sales plans and manages the overall sales and marketing of the hotel to achieve optimal occupancy and use, thereby maximizing revenue and meeting/exceeding hotel profit objectives.

Essential Functions:

• Effectively manage department staff; hire, train, empower, coach/counsel, resolve problems, and conduct performance reviews.


• Develop and implement a sales and marketing plan for the hotel; develop relationships with corporate, business, travel industry, community organizations, professional associations, media, etc. to identify potential clients and increase market share; negotiate and book new and repeat business.


• Prepare, analyze and review sales forecasts, statements and reports to ensure that sales and marketing efforts are being optimized; survey, review and analyze competition, market trends, as well as customer needs and comments to develop new plans and programs and determine the potency of current plans and programs; conduct internet prospecting.


• Implement Company/Brand programs and manage the operations of the department in a manner consistent with the Company’s policies and procedures.


• Develop, recommend, implement and manage the department’s annual budget and the advertising, public relations marketing and sales plans and programs for the hotel to maximize rate, occupancy, and food & beverage opportunities to maximum revenue/profit results.


• Train members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.


• Conduct property tours.


• Participate on task forces and committees as required.


• Participate in evening social events and community service events at the hotel.

• Other duties as assigned by management.

Supervisory Responsibility:

• Directly supervises the efforts and staff in the Sales Department of the hotel


Job Specifications:

• Solid working knowledge of revenue management concepts and techniques; high level of proficiency with the property’s revenue management computer system.


• Extensive knowledge of brand’s frequent guest program, brand and hotel web site and both local and national negotiated corporate accounts.


• Knowledege of brand systems such as Salespro, Fosse, Marsha, OnQ, and Opra

• Excellent interpersonal, analytical, written and verbal communicating, and negotiation skills.


• Ability to work independently, with minimum direction, as well as interface effectively with all levels of management and maintain effective communication with corporate management.


• Intermediate proficiency with MS Office products, especially Excel, Word, Outlook.


• Good management/supervisory skills.


• Excellent command of the English language; second language proficiency desirable.


• Excellent time management skills and ability to multi-task and prioritize work

• Exceptional problem solving skills

• Ability to maintain customer focus

• Excellent organizational and planning skills

• Ability to work well in a team environment

• Ability to follow corporate standards and procedures 


Experience and Education:

• Undergraduate degree in business, hospitality, or related field or equivalent combination of education &experience.


• 5+ years of work experience in hotel sales/marketing

• 3 years of work experience in a Sales management position

• 3 years of work experience with the brand

• Proven successful track record is a sales position.

• Must have a valid Driver License and own transportation.


• Any additional training required by manager

Work Environment:

• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.


• Local travel required weekly; national travel may be required on an annual basis to attend corporate or functional meetings.

• Work days and work hours may vary depending on property needs.


• This position works indoors.

Equal Opportunity Employer


This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.