Event Marketing Manager

Event Strategy Manager

Luminary helps engineering companies be more competitive by getting to market faster, creating new, better products, and reducing development risk. We do this with our Physics AI platform, the fastest and easiest way to build and deploy models to understand and instantly predict physical reality with precision. Customers span industries from automotive and aerospace, to leading sporting equipment providers, including Otto Aviation, Joby Aviation, Northrop Grumman and Honda. Luminary is a Series B company and is headquartered in San Mateo, California.

The Role

Event strategy: work closely with the sales team to identify new events and ideate concepts based on key initiatives

Own Luminary's entire event portfolio end-to-end: budget, logistics, on-site execution, and post-event follow-through

Run the full range: executive dinners, on-site technical workshops, industry conference presence, and a future flagship conference

Program industry conferences: aerospace and defense shows, automotive and industrial machinery events, and AI events to present our research

Build the event playbook: pre-event promotion and registration, target account invite lists, staffing plans, run-of-show, booth and demo experience, follow-up sequences, and post-event reporting

Own the calendar and the sequencing: which events, which audiences, which quarter, what we're spending, and what we expect back

Design events for two audiences: technical engineers who want to see the technology and executives who want to see the business case — and make sure the content, format, and staffing match the audience

Develop a workshop training curriculum: Turn technical depth into workshop curriculum, live demos, and speaking submissions that hold up in front of practitioners

Determine our target account strategy: who we want in the room, how we get them there, and what happens in the 30 days after

Own event data in HubSpot: registration flows, attendance capture, lead routing, and attribution that survives a pipeline review

Manage relationships with: vendors, venues, agencies, contracts, and shipping logistics including trade show operations and booth builds

Be responsible for sales pipeline from events: Report on every event with rigor, including cost, attendance, meetings held, accounts engaged, pipeline influenced, and what to improve next time

Reports to the Director of Marketing: Works directly with Marketing, Sales and Product teams

You

5+ years running B2B events end-to-end, ideally at a technical or deeptech company selling to engineers

Have personally executed across the size spectrum — intimate executive dinners through 1,000+ attendee industry conferences — not just one format

Process-driven by instinct. You build the timeline, the run-of-show, the packing list, and the follow-up plan before anyone asks for them

Obsessive about detail. You have caught the wrong badge name, the missing power drop, and the demo laptop with the expired license — before the doors opened

High energy on-site and steady under pressure. Things break at events. You fix them without drama and without waiting for permission

Comfortable owning a budget and defending it: what an event cost, what it produced, and whether we do it again

Strong writing skills. Event invites, promotional copy, session descriptions, and follow-up emails should not need a rewrite

Strong with marketing systems — HubSpot and Salesforce — for registration, lists, and attribution

Willing to travel roughly 25-40%, with heavier stretches during conference season

Nice to have

Experience in aerospace, defense, automotive, and familiarity with events like NVIDIA GTC, AIAA or NAFEMS

Have launched an owned conference or user event from zero

Experience with export-controlled or cleared environments and the constraints they place on content and attendees

Background in field marketing or ABM, where the event is one motion inside a larger account plan

Comfort with production elements: AV, staging, video capture, and turning event content into post-event assets

Not this role if you

Need a full events team, an established vendor bench, and an existing playbook to be effective

Treat the event as the outcome. The outcome is the pipeline and the relationships that come out of it

Prefer a predictable calendar. Event weeks are long, and the schedule bends around customers

Measure success by attendance and badge scans rather than accounts engaged and meetings held