Product Marketing

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. Job Description We are seeking a Product Marketing Manager to help commercialize and grow our small and medium-sized business (SMB) offers, with a strong emphasis on retail, healthcare, and professional/personal services. This is a critical hire as we scale our commerce capabilities and bring high-impact product initiatives to market. This role will partner closely with the go-to-market team and collaborate across Product, Engineering, Sales, Customer Success, Partnerships/Channels, Operations, Support, Finance, and Marketing to ensure successful launches and improvements to existing solutions. Working independently, you will bring clear customer insight, strong judgment, and a high bar for execution to help teams align on what to ship, how to launch it, and how to drive adoption and revenue. Key Responsibilities Segmentation & ICP: Define SMB segments/ICP, priority use cases, and persona needs (e.g., owner, GM, practice manager), including clear jobs-to-be-done Positioning & narrative: Own the positioning architecture vs. alternatives/competitors; write and maintain the messaging framework and ensure consistency across channels Packaging & pricing: Lead packaging and pricing recommendations; partner with Product and Finance on offer design and monetization Launch excellence: Own end-to-end launch plans (tiering, success metrics, readiness); drive post-launch iteration to improve adoption and performance Sales & channel enablement: Create repeatable plays, pitch decks, talk tracks, objection handling, and competitive battlecards—optimized for fast SMB sales motions and partner delivery Voice of Customer & insights: Run/partner on customer discovery, win/loss, and competitive intelligence; turn insights into roadmap input and GTM actions Lifecycle & adoption: Partner on onboarding, in-product messaging, retention, and expansion motions—accounting for SMB churn dynamics and implementation constraints Be the subject matter expert: Support business process questions sales presentations and messaging deliverables, and training content planning and delivery Cross-functional leadership: Partner closely with Product, Sales, Channel, and Marketing to ensure alignment, execution readiness, and measurable outcomes in a matrixed organization Basic Qualifications Master's degree, or equivalent work experience 10 or more years of experience in project management activities Preferred Qualifications 10+ years of experience in product marketing, product commercialization, or go-to-market roles. Proven experience marketing to small and medium-sized business (SMB) buyers (owner/operator personas) and/or multi-location SMB customers. Experience leading launches from planning through post-launch improvements, including sales enablement assets and training. Comfort using data to make decisions (e.g., market sizing, funnel analysis, cohort/adoption metrics) and set measurable success criteria. Strategic and thoughtful communicator with outstanding written and verbal communication skills and a track record of turning complex products into simple, customer-reading messaging BA/MBA in marketing, or other business related field Strong understanding of the healthcare payments space. Ability to work independently, manage multiple priorities, and operate well in ambiguity. Demonstrated marketing and marketing research skills Considerable knowledge of product/program development, pricing, implementation and strategic analysis Experience working with partner-led selling (resellers/independent software vendors (ISVs)/referral partners), including building materials partners can use to sell. Strong analytical skills (financial and competitive analysis; sizing opportunities; measuring adoption). Demonstrated management, leadership and interpersonal skills MBA or other advanced degree in marketing or a related business field (preferred, not required). Benefits Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. Salary range: $111,605.00 - $131,300.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. Posting may be closed earlier due to high volume of applicants. #J-18808-Ljbffr U.S. Bank