New Dealer Recruitment Manager

Job Description

Job Description

PURPOSE OF THE POSITION : The purpose of this position is to develop new dealers and potential dealer prospects on a weekly basis, to support and maintain a profitable, professional, and sustainable dealer network capable of optimizing sales of all Triumph products and customer satisfaction. Work in harmony with the Dealer Development, and the Sales Team to develop new dealer markets while reporting directly to the Business Development Manager.

MAJOR RESPONSIBILITIES 

New Dealer Recruitment Planning and Management

• Prepare and maintain a rolling forward 12-month New Dealer Recruitment daily strategy and work plan while developing key prospects and new dealer recruitment materials.
• Manage the successful identification, qualification, selection, and establishment of prospective dealers using business and financial management concepts that will enable and assure sales, marketing and financial success
• Prepare and maintain a new dealer/prospect contact report (to include in person, phone and email) to be shared with both Triumph US (TUS) and UK management
• Prepare and maintain a weekly new dealer development pipeline report to be shared with TUS’s leadership team. 
• Manage/support the mandatory Prospect/TUS management first time face to face meeting details, logistics and follow up.
• 12-month strategy must include a daily in person, phone/teams, events, and social/digital network plan to ensure the new dealer funnel is constantly full.
• Work in conjunction with the Triumph Marketing and Public Relations departments on a weekly communication and recruitment strategy and message within the powersports industry.
• Work to support Dealer Development to support new dealer setups, buy/sells and relocations to “Ready to Retail” status.
• Work with Dealer Development and the Sales Team to ensure all new dealer terms and conditions are correct and legal with applicable state statutes. 
• Develop a full and comprehensive understanding along with the ability to explain the Triumph Dealer Guide and Triumph World Black standards.
• Manage and develop the communication of the Triumph dealer business model as well as the profitability strengths and benefits of a dealer, including completion of the Triumph Dealer Proforma for each prospect applicant.

New Dealer Recruitment Development

• Prepare and maintain a detailed USA and Canadian market open point analysis based on market potential for Triumph, each model segment, and competitor network coverage.
• Monthly identify and rank all open points, including market volume in total and by key segment highlighting Triumph’s retail, wholesale and PAC opportunity.
• Create strong New Dealer/prospect marketing strategies, tools and communication assets in conjunction with the Business Development Manager and the Marketing Director.

Triumph Brand Standards – supporting corporate identity

• Positively communicate and support all aspects of Triumph store design, Triumph World Black corporate identities, and signage programs in market from concept to implementation 
• Work with the Dealer Development Manager and Sales Team to ensure all dealer brand standards and business requirements are understood and defined to ensure a strong start for teach new dealer partner

 

KNOWLEDGE, SKILLS AND ABILITIES

• Knowledge: what do they need to know (or learn quickly) to be successful?
  • Proficient in Microsoft Office – specifically Word, Outlook, PowerPoint and Excel
  • Strong understanding of powersports industry
  • Understanding of the inner workings of a dealership (i.e. Knowledge of dealer business).
  • Social media platforms for marketing new dealer prospects
• Skills: what skills does a person need to do this job? Computer skills? Accounting basics, etc.
  • Strong communication skills, both written and verbal 
  • Strong organization skills
  • Strong computer skills
  • Results driven with a high level of energy
• Abilities: do they need to be able to diagnose problems? Ability to work with the public?
  • Ability to take direction
  • Ability to communicate clearly and effectively 

RELATIONSHIPS

• Internal:
  • Works with people across the organization, both in office and field staff
• External
  • Dealers and Dealer prospects primarily; some interaction with vendors likely 

AUTHORITY 

• Can act independently within the guidelines of the job description
• Spending authority within Purchase Order policy guidelines
• Does not have authority to hire/fire

EDUCATION/EXPERIENCE

• High School diploma
• Powersports dealership experience (preferred)

TRAINING 

• Triumph Academy

PHYSICAL REQUIREMENTS OF THE JOB

• In office, sitting
• Travel via car, plane (Must be able to travel 50%+ of the time within the assigned territory.)
• Outside at times
• Could potentially be required to lift up to 25 lbs