Social Media & Content Specialist

Compensation

$50,000.00 / yearly

Hours Per Week

40

Number Of Positions

1

Shift

8am - 5pm

Job Description

The Wendt Agency builds meaningful brand stories that make people feel, connect, and act. That takes expertise, creativity, passion, and an inspired team—and we’re looking for a creative and driven Social Media & Content Specialist to join us.

As a Social Media & Content Specialist, you'll bring brand strategies to life across platforms through thoughtful planning, creative storytelling, and hands-on content creation. This role blends social media strategy, content production, and campaign execution, requiring someone who can move seamlessly from idea development to content creation to performance analysis.

Key Responsibilities

Social Strategy & Management

Manage and execute social media content calendars across multiple platforms (Meta, LinkedIn, TikTok, X, Pinterest, YouTube, and emerging channels)

Lead day-to-day management of social channels, including scheduling, publishing, monitoring, and real-time engagement

Develop social media recommendations and strategies that align with client goals

Stay ahead of trends, platform updates, and best practices

Assist in social listening efforts to understand audience sentiment, competitor activity, industry trends, and cultural moments

Provide support for reputation management efforts

Draft social media guidelines, playbooks, and best-practice documents

Content Creation & Storytelling

Concept and create social-first content, including photography, videography, reels, stories, TikToks, shorts, graphics, and other digital assets

Participate in content shoots, client visits, events, and on-location productions as needed

Write and optimize copy that aligns with brand voice, campaign goals, & audience behaviors

Collaborate with creative, communications, and account teams to design and develop ad messaging that supports broader campaign objectives

Identify opportunities to repurpose content across platforms and channels

Help lead influencer and creator marketing efforts, working with external partners to identify opportunities, guide content development, and integrate creator content across organic and paid social campaigns

Paid Social & Campaign Support

Plan, build, and execute paid social campaign across platforms

Collaborate with media & account teams on objectives, audience strategies, budgets, & paid social approach

Create and adapt content for paid social placements and audience segments

Stay current on paid social platform capabilities, targeting options, ad formats, and best practices

Performance & Optimization

Track and report on organic and paid social media performance and campaign results

Translate data into actionable insights and recommendations

Monitor performance and identify opportunities to improve engagement, reach, and conversion

Use performance insights to inform future content, creative development, audience strategies, and campaign recommendations

Key Strengths & Qualifications

Strong writing & storytelling skills with the ability to create content that connects and converts

Experience creating photo and video content for social media platforms

Solid understanding of social platforms, algorithms, trends, and what makes content perform

Experience developing and executing paid social campaigns

Highly organized with strong attention to detail and the ability to manage multiple projects

Ability to analyze data and translate insights into content and campaign improvements

Curious, adaptable, & eager to experiment with new formats, technologies, and approaches

Is this a registered apprenticeship?

False

Place of Work

On-site

Requisition ID

Social Media 1

Job Type

Full Time

Application Email

View email address on click.appcast.io