Sales and Marketing Manager

Job Type: Permanent position | Full time position Job Description Seven Corp on behalf of The Trustee for Smarter Business Trust. Overview: At Smarter Websites, we believe succeeding online is about much more than just having a good-looking website. Based in Perth, we are a dedicated digital marketing team that creates smart, scalable, and custom web solutions for businesses across Australia. From SEO and high-converting website design to CRM automation, we build full lead‑generation systems that convert traffic into revenue. We are looking for a Sales and Marketing Manager to join the team! In this role, you will be responsible for the strategic planning, development, implementation and optimisation of marketing initiatives for Smarter Websites and its client base within the building and construction sector. The role focuses on market analysis, campaign development, digital acquisition strategy, brand positioning and performance analytics. The position operates at a skilled professional level and reports directly to the Director. This is a full-time ongoing position, working 38 hours per week based in Medina WA. Strategic Marketing Development Conducting detailed market research and competitor analysis across target industry sectors Developing structured marketing strategies aligned to revenue growth objectives Identifying market trends, consumer behaviour patterns and commercial opportunities Advising the Director on positioning, differentiation and acquisition strategy Campaign Planning & Implementation Designing integrated digital marketing campaigns across search, social and content channels Developing customer acquisition funnels and lifecycle marketing frameworks Overseeing execution of paid advertising strategies including Google Ads and Meta platforms Coordinating marketing initiatives aligned to quarterly and annual growth targets Performance Analytics & Optimisation Monitoring campaign performance metrics including conversion rates, cost-per‑acquisition and ROI Analysing marketing data to identify optimisation opportunities Providing structured performance reports and strategic recommendations Refining campaign strategy based on data insights and commercial outcomes Brand & Positioning Developing brand messaging frameworks aligned to industry positioning Ensuring consistency across digital platforms and marketing collateral Supporting clients with structured marketing advisory and growth planning Team Supervision Supervising Builder Content Marketing team including Project Manager and two support staff Providing strategic direction and oversight of content planning and distribution Ensuring alignment between content, advertising and lead generation strategy Qualifications & Work Experience Minimum of a relevant bachelor’s degree qualification plus minimum 1 year’ relevant work experience in the last 5 years. 5 years’ relevant work experience may substitute the formal qualification. Skills & Knowledge Extensive experience in marketing strategy and campaign development Strong analytical capability in digital marketing performance metrics Demonstrated experience in market research and competitor analysis Experience supervising marketing support staff Proven ability to align marketing initiatives with commercial growth objectives Job Types: Full-time, Permanent #J-18808-Ljbffr