Lead Technical Web Analyst

Join Us At Cars Commerce

At Cars Commerce, we're fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it's built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it's hard. It's our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don't take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared "Best" of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

(May require onsite interviews)

About The Role

Join us in shaping the future of Automotive Commerce with our Enterprise Analytics Team. Our Analytics Team is on a mission to accelerate innovation by building and evolving websites analytics infrastructure, digital measurement capabilities, and data strategies that empower our teams and customers to make smarter, faster, and more confident decisions.

Our Analytics function is the intelligence layer that powers our entire organization. We own the critical data collection systems, web analytics implementations, and measurement frameworks that fuel insights across multiple Cars Commerce platforms. This work enables our product and business teams with innovative data solutions and self-service capabilities to track, analyze, and act on what matters most.

This is an incredible opportunity to make a direct impact. You'll collaborate closely with cross-functional leaders to translate bold data goals into reliable, scalable analytics solutions. You will drive best-in-class practices around data collection, observability, tracking integrity, and reporting on thousands of websites' analytics work. As you grow in the role, you'll have the chance to deepen your technical expertise, own larger analytics initiatives, and contribute significantly to our overall data and analytics strategy.

Join us and build the core website's analytics capabilities that are redefining how our internal teams and customers measure, learn, and innovate at scale!

About You

As a Lead Technical Web Analyst (Lead Technical Analyst I), you're a results-driven analytics leader with deep expertise in web analytics, digital measurement, and data infrastructure. You excel at designing and overseeing complex analytics implementations from the ground up, troubleshooting intricate tracking issues, optimizing data collection strategies, and defining best practices for fast-growing teams.

You have a strong grasp of industry trends and analytics engineering best practices, and you make strategic decisions that balance immediate business needs with long-term data integrity. Equally comfortable getting hands-on with implementations or guiding colleagues, you value accuracy, observability, and scalable measurement frameworks as the backbone of trustworthy insights.

Above all, our Lead Technical Analyst I is a systems thinker and collaborative leader — passionate about coaching and developing talent, driving process improvements, and building core analytics capabilities that help every team innovate quickly and confidently.

Why You'll Be Excited About This Role

This opportunity enables you to…

• Lead Strategic Analytics Initiatives: Drive the strategy, architecture, and implementation of high accuracy and direct alignment with enterprise strategic objectives.
• Be Expert Consultant & Guide: Act as the primary subject matter expert and internal consultant for all technical analytics matters, providing authoritative guidance on data layer design, tag management strategies, and advanced tracking methodologies.
• Monitor trends and improve data collection: Continuously monitor industry trends, emerging technologies, and business conditions to identify opportunities for significant improvements in data collection, processing, and utilization. Recommend and implement cutting-edge solutions that provide a competitive advantage.
• Team Leadership & Mentorship: Without the people management responsibilities, organize work priorities for functional teams, delegate tasks effectively, and track progress to ensure successful project delivery. Mentor and educate technical analysts, fostering a culture of continuous learning and technical excellence.
• Advanced Architecture & Design: Architect and design enterprise-level analytics solutions, including sophisticated server-side tracking, advanced cross-platform integrations, and machine learning-driven data enhancements.
• Optimize Data Ecosystem: Oversee comprehensive audits of the entire analytics ecosystem, proactively identifying systemic gaps, inconsistencies, and opportunities for significant optimization across all data sources.
• Innovation & Automation: Champion the evaluation and adoption of new technologies, automation tools, and scripting solutions to revolutionize tracking validation, data quality, and reporting processes.
• Cross-functional Strategic Partnership: Forge deep strategic partnerships with engineering, product, marketing, and executive leadership to define ambitious tracking requirements, troubleshoot complex interdependencies, and ensure seamless integration of analytics across all business functions.
• Thought Leadership & Knowledge Sharing: Serve as a recognized thought leader in digital analytics, actively contributing to industry discussions, presenting findings, and widely sharing expertise through documentation, training, and internal forums.
• Technology Stack & Vendor Strategy: Contribute to or provide input on technology stack decisions and vendor evaluations for analytics tools and infrastructure

We're Excited About You Because…

• You have a Bachelor's degree in Computer Science, Data Analytics, Engineering, or a related quantitative field (Master's preferred or equivalent extensive experience).
• You have 8+ years of progressive experience in digital analytics, technical analysis, or data tracking implementation, with a significant focus on strategic and leadership roles.
• You have demonstrated expertise in enterprise-level analytics platforms such as Google Analytics (GA4), Amplitude, Adobe Analytics, and similar.
• You have exceptional proficiency in Google Tag Manager (GTM) or comparable tag management systems, advanced JavaScript, data layer architectures, and complex event-driven data collection.
• You have a profound understanding of web technologies including HTML, CSS, advanced JavaScript concepts, DOM manipulation, and sophisticated browser/network debugging techniques.
• You have a strong understanding of data lake architecture and ingestion pipelines, and love collaborating with data engineers to ensure data is architected in a way that's scalable and built to deliver real business impact
• You have a superior problem-solving and analytical skills, with a proven ability to diagnose and resolve highly intricate tracking issues and data discrepancies.
• You have proven track record of successfully leading multiple complex, cross-functional projects from conception to completion, balancing aggressive technical requirements with critical business needs.
• You have comprehensive knowledge of global data privacy regulations (GDPR, CCPA, LGPD) and extensive experience in architecting and implementing highly compliant tracking solutions.
• You have exceptional communication and presentation skills, with the ability to articulate highly complex technical concepts and strategic recommendations clearly and persuasively to diverse audiences, including executive leadership.
• You have demonstrated experience in formally mentoring, coaching, and leading technical teams, organizing work, and managing resource allocation.

Your Superpowers are …

• Possess an extraordinary attention to detail and an innate ability to identify subtle discrepancies and systemic issues in data and tracking.
• Operate with significant autonomy, self-direction, and a high degree of accountability, while also thriving in a collaborative, matrixed team environment.
• Proactive, innovative, and deeply committed to continuous improvement, consistently seeking out and implementing superior solutions.
• Passionate about leveraging data to drive strategic business decisions and foster a data-driven culture.
• Highly adaptable and effective in navigating and leading within an agile, fast-paced, and evolving technological landscape, managing multiple top-tier priorities simultaneously.

In the spirit of pay transparency, we are excited to share the base salary range for this position. In addition to base salary, some roles are eligible for our bonus and/or equity programs, depending on level and role. Regular full-time positions are eligible for our comprehensive benefits package. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn