Product Marketer

Product Marketing ManagerRequired Skills & Experience Must-Haves Bachelor's degree 3-5 years of Product Marketing, Market Research, Product Strategy, or related experience Must be in an approved state, preferred East coast! Conduct customer and market analysis to inform segmentation, targeting, and positioning decisions Perform competitive analysis to identify market opportunities, pricing considerations, and differentiation strategies. Synthesize qualitative and quantitative research into actionable insights that influence product direction and campaign effectiveness. Track and analyze marketing KPIs including lead quality, conversion rates, campaign ROI, and market penetration. Support marketing impact assessment efforts to identify areas for optimization Utilize marketing systems and tools (e.g., automation platforms, CMS, analytics tools) to execute campaigns and measure performance Monitor external market trends, regulatory changes, and competitive dynamics impacting education products. Experience with Product Roadmaps Quantitative and qualitative research experience Approved states:Connecticut Delaware District of Columbia Florida Georgia Illinois Iowa Maryland Massachusetts New Jersey New York North Carolina Ohio Oregon Pennsylvania Texas Utah VirginiaNice to Have Skills & Experience LATAM market experience Spanish and/or Portuguese Experience in certifications, education, SaaS, EdTech, or financial services Competitive intelligence or customer insights experienceJob Description Our client is seeking a Product Marketing Manager to support product marketing efforts for their Certifications portfolio, with a primary focus on the US and LATAM markets. This person will sit at the intersection of product, marketing, customer research, and go-to-market strategy. This is not a campaign marketing role. The ideal candidate will have experience taking customer and market research, identifying insights, and translating those findings into product positioning, messaging, go-to-market recommendations, and roadmap influence. This person should be comfortable working cross-functionally with Product, Marketing, Sales, and regional stakeholders to better understand customer needs, market opportunities, competitive dynamics, and how certifications should be positioned in the market. Responsibilities Conduct qualitative and quantitative market research Gather customer insights and translate findings into product and marketing recommendations Develop product positioning, messaging, and value propositions Support go-to-market strategies and product launches Partner with Product teams to influence roadmap priorities Conduct competitive and market analysis Create sales enablement materials and stakeholder presentations Collaborate with cross-functional teams across Product, Marketing, and Sales Develop high-impact sales enablement tools including pitch decks, battle cards, objection handling guides, FAQs, and webinar content. Pay Ranges from $30-$37/hr depending on experience