Analyst, Paid Search

Overview Analyst, Paid Search supports the development, execution, and optimization of paid search campaigns across major search platforms. This role is ideal for an analytically minded individual with strong attention to detail and a curiosity for how consumers use search throughout the decision journey. As an Analyst, you will work closely with Managers and Senior Analysts to execute campaigns, monitor performance, and apply optimizations that support client business objectives. This role emphasizes learning, hands‑on platform experience, and building a strong foundation in performance marketing. Responsibilities Gather research and insights to support new paid search campaign builds Assist Managers in collecting and organizing data for media plan development Prepare and process required documentation for campaign activation, including purchase authorizations and vendor approvals Execute campaign trafficking for approved paid search plans across platforms Monitor campaign budgets, pacing, and bids to ensure alignment with performance goals Actively monitor campaign performance and the competitive landscape Support ongoing optimization efforts, including bid adjustments, keyword refinement, and testing initiatives Utilize bid management tools and platforms such as SA360, Google Ads and Microsoft Ads to build, optimize, QA, and report on campaigns Analyze performance data directly from the platforms or from 3rd parties like SA360, GA4, Adobe, etc. to support reporting and contribute to performance insights Maintain monthly billing and partner with client strategy and billing teams to resolve discrepancies Learn and apply relevant tools for reporting, analytics, and competitive analysis, including bid management platforms, Google Trends, and internal tools Leverage platform automation and AI‑enabled features (e.g., automated bidding, performance signals) to support efficient optimization while following established best practices Work closely with Managers to prioritize tasks and manage workload effectively Ensure timely and accurate delivery of all assigned work Stay informed on search industry trends, new tools, and evolving ad formats Complete required training programs and platform certifications Build strong working relationships with internal teams and client partners Qualifications 6+ months of experience supporting paid search campaign development, management, or optimization Foundational understanding of paid search (PPC) and digital advertising principles Strong analytical and mathematical skills with the ability to interpret performance data High attention to detail with strong organizational and communication skills Curious, motivated, and comfortable working both independently and within a team environment Proficiency in Microsoft Office Suite, including intermediate to advanced Excel skills Bachelor’s degree preferred Benefits Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances Compensation Range $50,065 - $66,360 annually. Equal Employment Opportunity Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. #J-18808-Ljbffr Publicis Groupe Holdings B.V