Retail Media Ops Manager III
HEB
Retail Media Ops Mgr III
As a Retail Media Ops Mgr III, you'll oversee activation of cross-platform campaigns for some of our more complex suppliers and agencies, ensuring compliance, seamless execution, and optimization toward goals and objectives. You'll play an essential role in campaign management and support of account relationships.
Management / Administration:
- Sets up / traffics cross-platform media campaigns for more complex accounts; leverages various systems and platforms
- Compiles / implements tagging to capture media metrics (first- / third-party)
- Assists in development / activation of audience segments for targeting setup
- Conducts comprehensive QA to ensure compliance vs. internal and external guidelines (e.g., brand safety, viewability)
- Monitors delivery and performance closely throughout duration of campaigns
- Develops / implements comprehensive optimization strategies focused on internal and external campaign goals and objectives
- Captures screenshots; compiles proof of performance
- Stays current on trends and competition; helps develop competitive analysis as needed
- Collaborates on / may lead select strategic projects; assists with GTM rollouts and new ad product testing
- Works closely with crew counterparts across Sales, Account Management, and Media Planning to support campaign goals; provides exceptional service
Qualifications & Key Requirements:
Work Experience:
- 7+ years of experience in ad operations, ad trading, ad technology, campaign management, or media planning
- Experience in ad serving platforms (e.g., Google Ad Manager, CitrusAd, PromoteIQ, Criteo)
- Experience working in demand-side platforms (e.g., DV360, The Trade Desk, MediaMath, Amazon DSP) (preferred)
Knowledge/Skills/Abilities:
- Advanced knowledge of legal agreements, ad-related terminology across all media, and eComm- / digital marketing-related concepts / systems
- Advanced analytical skills
- Advanced project management skills
- Advanced verbal / written communication and presentation skills
- Strong interpersonal skills
- Ability to interpret data to guide on strategies
- Ability to nurture collaborative relationships
- Ability to work / resolve issues cross-functionally
- Ability to manage multiple priorities and concurrent deadlines; attention to detail
Education:
- A related degree or comparable formal training, certification, or work experience
Licenses/Certifications:
Physical Demands & Working Conditions:
- Function in a fast-paced, retail, office environment
- Travel by car or plane with overnight stays
- Work extended hours; sit for extended periods
Vacancy posted 2 days ago
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