Marketing Manager, MarTech Enablement & Operations

We are seeking a MarTech-focused marketing professional to support and evolve our Marketing Technology strategy for the Individual Business. This role will sit at the intersection of field enablement, marketing strategy, technology, and operations—driving the effective delivery, governance, and optimization of content, tools, and workflows that power field and advisor engagement.

This individual will play a key role in administering and enhancing our marketing technology ecosystem, including sales enablement, digital asset management, and work management capabilities. They will ensure content is discoverable, compliant, and effectively activated across distribution channels while enabling scale through streamlined processes and data-driven insights.

The ideal candidate brings financial services or insurance marketing experience, a strong understanding of MarTech infrastructure, and a passion for operational excellence. They are equally comfortable managing platforms, optimizing workflows, and enabling end users in a regulated, client-focused environment.

Key Responsibilities

• Administer and optimize core marketing platforms, including sales enablement, digital asset management (DAM/CMS), and work management.

• Work with the platform and program enablement team to drive platform adoption, governance, taxonomy, and best practices to improve content discoverability, usability, and performance.

• Partner with Technology teams to manage integrations, enhancements, and system roadmaps across the MarTech stack.

• Oversee lifecycle management of advisor-facing content within DAM, ensuring proper tagging, version control, and compliance alignment.

• Establish and maintain scalable content operations processes that support efficient creation, review, approval, and distribution.

• Ensure alignment of content with brand standards, regulatory requirements, and distribution needs.

• Enable distribution teams through effective use of sales enablement and related tools, ensuring timely access to relevant content, training materials, and insights.

• Support the execution of advisor training programs, presentations, and digital experiences powered by enablement platforms.

• Gather feedback from field users to continuously improve tools, content, and user experience.

• Leverage work management systems to manage marketing workflows, resource allocation, and project tracking.

• Identify opportunities to streamline processes, reduce cycle times, and improve cross-functional collaboration.

• Develop reporting and dashboards to provide visibility into project status, capacity, and operational performance.

• Partner with Product, Distribution, Compliance, Legal, and Enterprise Marketing teams to ensure alignment across systems, content, and initiatives.

• Act as a liaison between business stakeholders and technology teams to translate requirements into scalable solutions.

• Monitor platform usage, content engagement, and operational KPIs to identify optimization opportunities.

• Use data-driven insights to improve content effectiveness, platform adoption, and field engagement.

• Ensure all marketing materials and workflows adhere to compliance and regulatory standards.

• Support audit readiness and governance processes across platforms and content.

Qualifications & Experience

• Experience: 5+ years of marketing, marketing operations, or MarTech experience within financial services or insurance.

• MarTech Expertise: Experience with sales enablement, digital asset management (DAM), and/or work management platforms required; familiarity with tools such as Seismic, Adobe Experience Manager, and Adobe Workfront preferred.

• Content Operations: Strong understanding of content lifecycle management, taxonomy, metadata, and governance best practices.

• Process & Project Management: Proven ability to manage complex workflows, optimize processes, and deliver across multiple initiatives.

• Stakeholder Management: Ability to work cross-functionally and translate business needs into technical and operational solutions.

• Communication: Excellent written and verbal communication skills; able to support training and user enablement.

• Regulatory Awareness: Familiarity with marketing compliance processes in regulated industries.

Education

• Bachelor’s degree required; Marketing, Business, Technology, or related field preferred.

Location

• This role is hybrid with 3 days a week in our Hudson Yards Location

Salary Range:

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on aiapply.co . Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.

Visa Sponsorship

Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.

Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment

As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at ). At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues.

Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to View email address on aiapply.co , making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via View email address on aiapply.co .

Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here .

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.