Marketing Manager

About Us, McCoy Rockford

We are a full-service commercial interior partner dedicated to transforming workspaces that elevate productivity, engagement, and connection. We specialize in office furniture, architectural systems, flooring, and workplace solutions for organizations of all sizes, including corporate, education, healthcare, government, and small business environments. Through integrated services such as planning, design support, project management, and installation, we deliver seamless solutions from concept to completion. At McCoy Rockford, we believe thoughtfully designed environments empower people to do their best work.


All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

ROLE DESCRIPTION & RESPONSIBILITIES

GENERAL DESCRIPTION:

Lead the development and execution of strategic, brand-driven marketing and proposal initiatives that support business growth, client engagement, and revenue generation. Serve as the bridge between marketing, sales, and operations to ensure consistent messaging and high-impact deliverables.

DUTIES AND RESPONSIBILITIES:

Strategic Marketing & Positioning

• Develop and execute marketing strategies aligned with business goals
• Define and communicate brand positioning, value proposition, and key differentiators
• Align marketing initiatives with client engagement and growth strategies

Proposal & Business Development Support

• Oversee end-to-end proposal and RFP strategy, ensuring high-quality submissions
• Develop compelling, client-focused messaging and win themes
• Partner with sales and leadership on bid strategy and positioning
• Lead the end-to-end RFP/RFQ/RFI process including intake, coordination, writing, and submission
• Partner with sales, construction, and leadership teams to develop compelling, compliant proposals
• Manage proposal timelines, deadlines, and submission requirements Develop and maintain proposal templates, boilerplate content, and bid libraries
• Ensure all proposals submissions align with brand, messaging, and client requirements
• Support go/no-go decision-making for pursuits
• Proven experience managing RFP/RFQ processes in construction, AEC, or similar industries

Creative & Brand Leadership

• Lead visual design and branding across all marketing and proposal materials
• Ensure consistency in tone, messaging, and brand standards
• Incorporate creative elements (graphics, infographics, storytelling) to elevate content

Content Development & Management

• Develop and manage marketing content including case studies, project profiles, and presentations
• Maintain a centralized content library for proposals and marketing use
• Continuously refine messaging based on market trends and insights

Cross-Functional Collaboration

• Partner with sales, operations, HR, and leadership to align messaging and strategy
• Facilitate collaboration between technical teams and marketing
• Support client engagement initiatives and showroom experience alignment

Client Engagement & Experience

• Support development of client journey and engagement strategies
• Ensure marketing materials enhance the client experience
• Align showroom, events, and communications with brand standards

Data & Performance Tracking

• Track marketing and proposal performance metrics
• Analyze win/loss data and campaign effectiveness
• Use insights to improve strategy and outcomes

Process Improvement & Innovation

• Improve marketing and proposal workflows, tools, and templates
• Introduce innovative approaches to enhance brand and proposal quality
• Leverage technology and automation to increase efficiency

Key Performance Indicators (KPIs)

• Proposal win rate (%) and total revenue influenced
• On-time, compliant proposal submission rate (100% target)
• Pipeline contribution from marketing-supported opportunities
• Client engagement metrics (event attendance, showroom visits, feedback scores)
• Content effectiveness (usage of case studies, engagement with materials)
• Brand consistency and quality scores across deliverables
• Turnaround time for proposals and marketing deliverables
• Win/loss analysis completion and insights implementation
• Cross-functional satisfaction (sales/leadership feedback)
• Continuous improvement initiatives implemented per quarter

What Success in This Role Looks Like:

Success in this role is demonstrated by measurable marketing impact on pipeline growth, win rates, and overall revenue performance. The Marketing Manager delivers strategic, data-driven initiatives that improve visibility, strengthen positioning, and support sales success.

KEY SELECTION & SUCCESS FACTORS

WORK EXPERIENCE:

• 5+ years in marketing, strategy, or related field
• Experience supporting revenue growth and sales enablement
• Strong technical writing and proposal development experience required

EDUCATION REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, Business Administration, Journalism, or related field required; Master's preferred

PREFERRED QUALIFICATIONS:

• Ability to work under tight deadlines and competing priorities
• Strong analytical and strategic thinking skills
• Experience with campaign management and performance tracking
• Leadership and cross-functional collaboration experience
• Experience collaborating with sales, operations, and leadership teams on pursuits
• High attention to detail and compliance requirements

TRAVEL/WORK REQUIREMENTS:

• A valid driver's license and motor vehicle record that meets Company safety, operational, and insurance standards are required, as business travel between company locations, client sites, project sites, and other off-site destinations may be required.

WORK ENVIRONMENT: (overtime, travel, physical demands, conditions)


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Employee occasionally lifts 2-3 reams of paper and customer files, especially during archiving.
• Weight up to 12 pounds; Height floor to 36 inches; Frequency up to 2 times per week
• Employee occasionally carries paper from the copy room to fill printer. Weight up to 12 pounds; Distance up to 300 feet; Frequency up to 2 times per week
• Employee occasionally pushes or pulls an office chair. Force up to 7 pounds; Distance up to 50 feet; up to 1 time per week
• Employee occasionally climbs main stairs or stairs to warehouse at main location to meet with customers in lobby display area, to access parts in warehouse, and interact with other operational departments. Height 1 flight; Frequency up to 3-5 times per day
• Employee occasionally walks on level surfaces to: interact with all operational departments, retrieve needed materials, to access lobby display, and attend meetings. Duration 45 minutes per day; Distance up to 1,500 feet per day
• Employee occasionally stands on level surfaces during interaction with customers and other personal. Duration 30 minutes per day
• Employee continuously sits using the computer, talking on the phone, processing project paper work, and attending. Duration up to 7 hours per day
• Employee constantly reaches out during work at desk. Height forward reach waist to chest; Frequency up to 30 times per hour
• Employee must rarely bend, squat, stoop, or kneel during filing tasks.
• Employee is occasionally exposed to ambient temperatures in the warehouse.
• Work overtime as needed.