Marketing Director

Marketing Director

Smalltown Dental is a fast-growing, doctor-led dental organization with multiple locations across Central Illinois. We are building something different, combining the resources of a larger group with the culture and autonomy of private practice. We're looking for a Marketing Director to lead growth across patient acquisition, doctor recruitment, and brand development. This is a results-driven leadership role, not a coordinator position.

Marketing Operations & Leadership • Leads the in-house marketing function, managing workflows, prioritization, and performance expectations • Oversees the expansion of the marketing team, aligning roles, responsibilities, and workflows to support scalable growth • Identifies process inefficiencies and implements improvements, reporting insights and strategies to leadership • Develops systems, SOPs, and infrastructure to support long-term growth • Oversees quality assurance for all deliverables, ensuring brand consistency and high standards • Manages media buying across digital and traditional channels to maximize reach and ROI • Establishes performance metrics and accountability standards for internal teams and external partners • Aligns marketing strategy with broader business objectives, supporting expansion and revenue growth

Patient Growth • Drives new patient acquisition across all locations through data-driven marketing strategies • Manages digital channels such as website & social profiles performance • Leads agency partnerships to plan and execute campaigns, analyze performance, and implement optimization strategies to improve ROI • Identifies underperforming locations and implements targeted growth strategies

Doctor Recruitment Marketing • Develops and executes recruitment campaigns to attract dentists and team members • Builds recruitment funnels, including landing pages and branded content • Positions the organization as a top destination for clinical talent

Brand, Content & Media • Oversees brand consistency across all channels, including website, social media, and print materials • Develops and directs content strategy, including patient education, team spotlights, and recruiting campaigns • Oversees organic and paid content distribution and social promotion across platforms (Facebook, Instagram, TikTok, Reels) • Transforms content into high-performing marketing assets (ads, clips, campaigns)

Internal Communication • Develops and Manages the monthly Smalltown Spotlight newsletter, highlighting updates, wins, and team achievements • Supports internal alignment through consistent communication and storytelling

Events & Brand Experience • Plans and executes grand openings, community events, and internal initiatives • Oversees branded materials, signage, and promotional assets • Enhances local presence through community engagement efforts

What We're Looking For • Experience in marketing, growth, or brand leadership • Strong understanding of digital marketing (ads, SEO, analytics) • Ability to manage vendors and hold them accountable • Organized, self-driven, and results-oriented • Strong communication and creative thinking skills

Compensation & Benefits • Salary: $75,000 – $95,000 (based on experience) • Performance-based bonuses tied to growth • Leadership opportunity in a rapidly growing company

Why Smalltown Dental • High-growth organization with strong leadership • Opportunity to build and shape the marketing function • Direct impact on company expansion • Collaborative, team-focused culture