Social Media Specialist

Social Media Specialist – North Carolina State University Location: Raleigh, NC Department: University Communications Salary Range: $47,000 – $50,000 Schedule: Monday–Friday, 8 a.m.–5 p.m.; some nights and weekends. Flexible arrangement available. Job Overview The Social Media Specialist is responsible for developing and managing the organic and paid social media presence of the NC State Wilson College of Textiles. The role serves as the primary voice across platforms such as Facebook, Instagram, and LinkedIn through original content production, storytelling, and engagement, supporting brand‑building, recruitment, alumni relations, and other strategic initiatives. Primary Responsibilities Lead the day‑to‑day management, content creation and community engagement for all official college social media channels. Conceptualize, film and edit social media‑first video content and photography to drive strategic communication priorities. Plan, execute and optimize paid social media advertising campaigns to increase visibility with target audiences. Analyze performance data and trends to provide regular reporting, insights and strategic recommendations for content optimization. Manage the “pitch to publish” process for web stories, including interviewing subjects, drafting copy and building pages in WordPress. Lead the Wilson College social media intern team – hiring, scheduling and assignment of projects ensuring timely completion. Other Responsibilities Other duties as assigned. Minimum Qualifications Bachelor's degree in a discipline related to the area of assignment, or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Preferred Qualifications At least 2 years of marketing/communications experience in a professional setting managing social media accounts as the primary method of constituent engagement. Experience working within a fast‑paced environment. 2+ years of experience producing multimedia content, including videos and graphics. 2+ years of experience writing stories for web and/or print. Experience using a content management system such as WordPress. Benefits Medical, Dental, and Vision Flexible Spending Account Retirement Programs Disability Plans Life Insurance Accident Plan Paid Time Off and Other Leave Programs 12 Holidays Each Year Tuition and Academic Assistance Childcare benefits Wellness & Recreation Membership Wellness Programs that aim to build a thriving community And so much more! Equal Employment Opportunity NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability‑related accommodations in the application and interview process are welcome to contact View phone number on click.appcast.io to speak with a representative of the Office of Equal Opportunity. Final candidates are subject to criminal & sex‑offender background checks. Some vacancies also require credit or motor vehicle checks. NC State University participates in E‑Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. #J-18808-Ljbffr North Carolina State University